Hardware three-line market is optimistic

China has gradually become a major metal processing country and exporter in the world. China's hardware industry exports are currently growing at an annual rate of more than 10%. Behind the rise is a hardware business more and more difficult to do, the price of electricity increased, raw materials rose, the overall cost of a serious excessive, exceeding the part of it is difficult to pass downstream. When the hardware profits are gradually compressed, many hardware vendors have realized the seriousness of the problem. In order to achieve long-term development, we must re-select new markets. In this context, the choice of a third-tier city as a safe haven has become inevitable.

Since the hardware three-line market has been optimistic for the past five years, the construction of the professional market for the pan-family industry has gradually developed from the first- and second-tier cities to the third-tier cities, from economically developed regions to non-developed regions. Judging from the current situation, the hardware market in the first-tier and second-tier cities has invested heavily, and the pace of transformation and upgrading is also relatively fast. In contrast, the size of the third-tier cities' hardware market is much smaller. Due to the large scale of the market in the first and second tier cities and the wide area of ​​influence, the impact on the existing market structure is strong. It is even more difficult for the third-tier cities to re-establish a market structure that focuses on themselves.

Take off the gorgeous packaging: metal third-line market is optimistic However, many of the first and second-tier cities of the home building materials market, although the number of many, but not high grade, and mostly integrated market, did not form a professional, distinctive business model. This situation can easily lead to disorderly industry competition and restrict the development of the industry. In recent years, the traditional hardware store operations have been uneven and there have been many problems with product quality and after-sales services. After heavy consolidation, hardware brand stores have begun to appear in large numbers in first- and second-tier cities, and there is a trend toward third-tier cities. This marks the emergence of a higher-end, more complete sales system in the hardware industry, which has laid a good foundation for the development of the hardware industry in the third-tier cities.

At the same time, local companies in some third-tier cities have been favored. Although they do not have gorgeous packaging, they are particularly active and free in the vast hardware market. There was no turbulent dispute, no more extravagance, and a bit more home-grown childishness. There were quite a few new born calves who were not afraid of the tiger and exuded a strong attraction.

Traditional channels still play an important role, especially in the secondary and tertiary markets. Distribution channels tend to be flattened and some new hardware malls and large markets have emerged. Some operators and large distributors have also established their own brands, conflicting with their retail strategies, and the traditional channels of the industry are showing scale and diversification. , modernization, centralization, internationalization, and mainstream development trends.

The circulation pattern of China's hardware industry is undergoing profound and drastic changes. In recent years and in the coming period of time, it should mainly operate under the condition that circulation and terminal channels cross each other. The hardware market consists of traditional hardware. Street to hardware and electrical city, to the present professional market combined exhibition and trade, hardware market has emerged a rapid and professional development of the route.