Communicating with community terminal marketing to imitate the countryside to make home improvement companies see hope

Suning once had an event selling 200,000 yuan an hour and 900,000 the next day. The situation has since opened. Suning's success is intercepted at the terminal. The customer does not know what he wants to buy, but gives you benefits and sells. This is the beginning of community marketing.

In fact, in Taiyuan, there are a lot of home-based companies that have begun to implement community marketing. This is similar to the countryside project. The countryside is the unit of the countryside, and the town is based on the community. If the product sales channels are directly oriented to the community, It will bring more benefits to residents, and companies will naturally have profits. The terminal is not the end of the channel. In the increasingly fierce competition of the terminal and the ever-increasing terminal threshold, the company has become a major highlight of the current marketing in order to further seek competitive advantage and make community sales across terminals. Displaying products under the owner's eyelids provides the owner with the convenience of choice, purchase, and handling. This is a more effective method of community sales than any promotion or promotion.

With the continuous decline of the property market and the spread of the financial crisis to the real economy, the home improvement company's business volume has declined to varying degrees. In order to save the market, the “independent exhibition” promoted by home improvement companies in the past has gradually been replaced by the “cell activity” that is currently prevalent. "Community marketing" has become a new choice for home improvement companies to carry out marketing with their audience accuracy, low input costs, and quick results. In terms of design, before each community event, the home improvement company will make a plan, will make a detailed analysis of the room type of the entire community, give the owners a design scheme that integrates the collective wisdom, and shorten the communication time between the designer and the owner; Can better meet the owner's personalized design; price, because the home improvement company's community activities are usually bundled with the building materials business, the owner can get a larger discount.

Businesses must realize that “direct communities” are intended to bring more benefits and convenience to consumers rather than to increase consumers’ troubles. For example, some companies in the community marketing, the use of the owner's mobile phone number, and constantly send advertising messages, resulting in consumer indignation, so that the company's image is a great influence. Therefore, when marketing in the community, we must also adopt a healthy marketing approach so as to gain more trust and benefits.

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