The traditional home industry is divided into four categories: furniture, building materials, decoration, commercial real estate (home stores). However, with the change of Internet thinking, the rapid development of customized furniture not only quickly seized a considerable part of the market, but also did not follow the traditional routine, it will also subvert this "four-point world" situation. How much “earthquake†will the custom furniture bring to the home industry? The future decoration company is like a 4S shop The custom industry is not a "future" for the traditional decoration industry, but it is now in progress. Although at present, China's large number of rough house market is still the world of decoration companies, but the north, Shanghai, Guangzhou, Shenzhen and other high-precision housing market share high, custom furniture has begun to deepen the market for fine decoration. Most of the fine-decorated homes have no longer purchased the finished cabinets, nor will they find the decoration company to do the carpentry for the first time. Instead, they choose custom-made furniture that is convenient to manufacture, service-oriented, style-oriented, and easy to install. Another big advantage of customized products is that the degree of personalization is high, not only can meet different style preferences, but also can propose better solutions, especially for small and medium-sized units, to better solve the storage problem. In addition to providing wardrobes, bookcases, and living room dining cabinets, the current custom furniture includes a dining table, a coffee table, and even some soft furnishings. A large home deputy general manager told reporters that the big home is already the trend of custom furniture, the future large custom brand will integrate more product categories, provide one-stop furniture consumption, and may even become the largest product supplier of the decoration company, Form an upstream and downstream partnership. “The future decoration company is like a 4S shop, and the custom enterprise is a car manufacturer.†Another home company executive president said that the decoration company may become focused on the construction part, products and even design solutions, which can be largely provided by custom companies. . The concept of “residential industrializationâ€, which has received much attention this year, will be customized to the rough house stage. Once the industrialization of housing is popularized, the decoration industry will be greatly suppressed. Traditional home stores hit the biggest In the age of Internet thinking, the decoration company has not been set off by a large-scale industry earthquake because of its professional nature and the nature of the attributes that require a lot of construction. The traditional home store is different, and it has been greatly affected by the double attack of the home e-commerce and customization industry. “Internet + thinking is the first to impact commercial real estate.†The founder of a website told reporters that as more and more manufacturers actively and passively touch the net, the traditional “channel is king†concept in the home industry has been greatly rewritten. . The flattening of the channel has changed the situation of multi-level agency and store rental pressure in the home furnishing industry. The problem of logistics and distribution of large-scale furniture and building materials has been solved, and the concept of consumers is gradually changing. The home-selling stores under the line are bound to be hit hard. Customized large home to accelerate the reshuffle of furniture and building materials industry Although the concept of “big home†has been popular in the industry for four or five years, there is still no industry-approved model. Powerful home furnishing companies have accelerated the process of large homes, and have started "side jobs." The product category is already in place, but how to better integrate different home products, truly one-stop consumption, how to achieve the most critical step, is still at the stage of exploration. Custom furniture is used as a platform for home space solutions, providing an outlet for large home integration. Future furniture and even building materials companies may become suppliers or partners of customized enterprises. This platform model will also drive and accelerate the reshuffle of traditional furniture manufacturing and building materials production industries. Concerned about surprises Label: What will custom furniture subvert? Previous: Tile companies are struggling to make progress in innovation and development Next: Is the material cost of stone mosaics low?
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The custom industry, as a popular category of current homes, does not have channels in traditional home stores. The Internet is a channel that is highly valued by custom furniture. In addition, due to the different attributes of custom products and traditional furniture, in the past two years, custom furniture brands have moved to shopping malls, and some companies even have plans to gradually withdraw from the suburban home stores. For example, if a company promotes the concept of big home this year, it will also set up a large home experience hall separately from the traditional channels. In addition, custom furniture as a platform for home space solution, will absorb more furniture, soft furnishings, building materials in the future, perhaps in the future to buy furniture, buy decoration can be solved through a customized platform one-stop, no longer need to go to the traditional home store Pick the product. 