In 2014, smart hardware flourished. Among the giants such as BAT, Xiaomi, 360, and Jingdong, Tencent was relatively calm. The “small action†such as Lubao Box and QQ Interconnect was far from being a single product and built an ecological sound. This is Tencent's consistent style: the market matures and takes the opportunity to seriously enter the bottom. This time, WeChat has finally launched the first smart hardware - smart photo frame. In this market of many players, will WeChat once again be bargain-hunting? The WeChat smart photo frame is called “momentâ€, and the product slogan is “share, every momentâ€. Essentially an electronic photo album with a WIFI module. Users can send photos to the bound remote photo frame by adding a WeChat public account. It also has a speaker function. The typical scene of this photo frame is that users can share photos to friends and family who are not around. The essence of WeChat is a communication and social tool. People use it to share photos with friends and use it to send photos to friends. According to insiders of WeChat, the core starting point of WeChat R&D hardware is to make it easier for users to use WeChat for communication and to extend the scene of user WeChat communication. This smart photo frame is a scene that people share "photos". It is especially suitable for sharing photos to friends and family who don't use WeChat often, or who don't use WeChat friends. WeChat has more than 500 million users, and embedded WeChat payment and WeChat Mall. The best-selling products in WeChat Mall are gift-like electronic products. If WeChat can use its own channel if it is listed, exposure before the Spring Festival means it may take advantage of festival marketing. For WeChat, this smart photo frame does not necessarily need to rely on hardware for profit. In the future, after reaching a certain amount of shipments, it can be opened up with the advertising system and put advertisements for various users to form a new model. In addition, it can also make a fuss about the “privilege†of sharing the number of photos to form a new value-added charging model. Once again C2T, but the product itself is not innovative Actually, there are many smart hardware based on WeChat before the WeChat exposure smart photo frame, such as wristbands and photo printers. WeChat also provides a dedicated interface to IoT devices. This time WeChat made its own hardware and chose a relatively mature and market-proven product. The electronic photo album is a very mature market, and there are many smart photo frame players. WeChat smart photo frame has no functional innovation, it can only be said that there is a subset of smart photo frames on the market, and it can be said that "Copy 2 Tencent" again. At present, there are at least three smart photo frames that have been publicly reported: Lin Wei, the founder of the original Wei cotton brand, has launched a “Squirrel Smart Photo Frame†with the famous angel investor Du Xueyan, and the main operation is zero; the baby tree in the maternal and child community is also developed. From their own smart photo frame products; the Family Cube smart photo frame in Guangzhou has reached the second generation and is deeply rooted in the traditional gift market. Relatively speaking, these products are considered more thoughtful in the scene and more functional, and have formed a smart photo frame brand. WeChat photo frame only supports WIFI, but most of the parents who do not use WeChat do not have WIFI network, and do not know how to set it. I learned that the squirrel smart photo frame solution is a built-in 3G card, and supports WIFI at the same time, so that you can connect directly to the network without WIFI. In addition, it also has a video call function, children can remotely view the living conditions of their parents; with intelligent sensing of the human body, when someone closes to light, no one automatically shuts down, energy saving and environmental protection. It is reported that because of positioning the elderly market and easy to operate, the photo frame has received a $10 million Series A investment. From the perspective of comprehensiveness and brand awareness, it has become the industry benchmark, and it is the smart photo frame product with the most reports and the clearest positioning (for elderly parents). Impact on the smart photo frame market: activating the market From the function point of view, WeChat smart photo frame has no special innovation, the advantage lies in the massive user base, WeChat strong brand capability, and WeChat's own promotion resources. Of course, it can also be lower in price, because it can form value-added and advertising these backward revenue models. On the whole, however, the giants have entered a market that has not received much attention in the past, which will help to stimulate the market. For the entrepreneurial team, more potential users can be obtained, and the capital market can be more concerned. It is foreseeable that with the admission of WeChat, more Internet tool-based applications will enter the field of smart photo frames. As Lin Wei, one of the founders of the squirrel smart photo frame, said: Tencent's involvement in the industry is not a threat, but an exciting market, an opportunity for an outbreak. WeChat starts from social communication, and the photo processing tools such as Meitu Xiuxiu and Camera360 are closely related to photos. It is sooner or later to enter the smart photo frame market. Some online photo album players such as NetEase albums and Baidu cloud albums may also be their own smart photo frames, because they have already got a lot of user photos. Of course, traditional electronic photo album players may also join the networking function and develop an app to meet the needs of users for remote photo sharing. But the most promising market should be the elderly market. China is entering an aging society, and the phenomenon of left-behind old people is becoming more and more prominent. Old people care about their children's lives. Smart photo frames can let them see photos shared by their children at any time. The squirrel smart photo frame not only makes photos at any time, but also has one button. Let the children remotely view the living status of their parents. What's more, its built-in operating system makes it easy for older parents to use. Any product end user and paying customer must be very clear, the end user of the smart photo frame is the elderly, there is just need; and the paying customer is a child, as long as it is a good product, it is willing to spend money. Therefore, the smart photo frame will compete for the old-age gift market. A potential change is that WeChat may limit the existing products on the interface. I learned that squirrel smart photo frames and FamilyCube support sharing photos directly to photo frames via WeChat public account. WeChat has also exposed smart photo frames, and it is also based on WeChat public accounts for photo sharing. It is also a high probability event to limit the pressure on its competitors. However, all smart photo frames have independent apps, and the squirrel smart photo frame is based on the concept of the app's main family circle, that is, family members can interact with photos in the smart photo frame. Therefore, even if the micro-envelope kills the opponent interface, it can't change the fact that there are many players in the smart photo frame market, already mature brands, and occupy the offline gift market. WeChat is difficult to eat all at once, and the story of the bottom-selling market is unlikely to happen.
We will check every sheet before shipment to make sure our clients get all the excellent mosaic tiles! Don't hesitate to order,We will be dedicated to serve you, customer satisfaction is our aim.
Here you can find the related products in Strip/Rectangle Shape Glass Mosaics, we are professional manufacturer of Rectangle Shape Glass Mosaics,Strip Shape Glass Mosaics,Mini-Brick Marble Mosaic,Glass Mosaic Wall Decor. We focused on international export product development, production and sales. We have improved quality control processes of Strip/Rectangle Shape Glass Mosaics to ensure each export qualified product.
Mosaic Pattern,Interior Wall Mural Mosaic,Flowers Pattern Mosaic Mural,Customized Mosaic Pixel Mural Gong Loon Jadeite Manufacture Co.,Ltd , https://www.bluebird-mosaic.com
The logic of WeChat smart photo frame: remote electronic photo album
Whatever you are a group or individual, we will do our best to provide you with accurate and comprehensive message about Strip/Rectangle Shape Glass Mosaics!