LCD advertising machine overview and difference analysis

Lei Sheng LED advertising machine is a practical new type of consumer cutting-edge dynamic advertising information publishing media. The light source in the sphere is an ultra-high brightness large viewing angle LED (light emitting diode) array. The built-in microcomputer chip handles the graphic and text information edited by the personal computer and stored in the memory, and continuously illuminates and extinguishes specific LED dots in a very precise timing.

Advertising is a propaganda means of publicly and widely disseminating information to the public through certain forms of media for a specific need. Advertising has a broad and narrow sense. Generalized advertising includes non-economic advertising and economic advertising. Non-economic advertisements refer to advertisements that are not for profit, also known as effect advertisements, such as various announcements, notices, and announcements of government administrative departments, social institutions, and even individuals. The main purpose is to promote; narrowly defined advertisements refer only to economic advertisements. The term commercial advertising refers to advertisements for the purpose of making profits. It is usually an important means of communicating information between producers, operators, and consumers, or an important form in which companies occupy the market, sell products, and provide labor services. The main purpose is to expand. Economic benefits.

It is undeniable that the advertising machine industry has entered a period of low tide of fierce competition. On the one hand, it has been joined by small-scale processing plants from other industries and the irreversible trend of price declines and multiple global financial turmoil; on the other hand, domestically National companies have not yet ascertained the direction of product upgrades, and the concept of an endless stream has made the market even more chaotic. In the changing industry, there have been many major changes in the advertising industry landscape. The low-key Jinyuan company has already appeared on the stage at this time, standing in the spotlight.

At present, the market concentration of China's advertising machine industry is relatively low. Although there are a large number of manufacturers, most of the enterprises have a relatively small production scale and a low brand awareness, which results in a lower market share of domestic advertising machine companies. According to statistical data, the current top 10 companies’ market share of advertising machines is about 25.8%, 3.5% higher than in 2011. It is estimated that in the next few years, with the continuous integration of the advertising machine market, some enterprises with small scale and poor strength will be eliminated from the market through market competition, and the market concentration of the advertising player industry will maintain a growth trend.

Guangzhou Leishuo Electronic Technology Co., Ltd. has been imitated and has not been surpassed LED advertising machine is a practical new type of consumer frontier dynamic advertising information release media. The light source in the sphere is an ultra-high brightness large viewing angle LED (light emitting diode) array. The built-in microcomputer chip handles graphic and text information edited and stored in the memory by the personal computer, and continuously illuminates and extinguishes specific LED dots in a very precise timing, and at the same time rotates at a high speed under the drive of a brushless DC motor in the human eye. Under the phenomenon of visual persistence, the graphic that the user wants will magically appear and float in the 360 ​​visual space of the sphere. In the gem-like crystal sphere, a dynamic and graphic text that gives people a new visual experience.

In the era of led, people are in the trend of advertising every day, but most of the advertising information is dazzling, and the effect is limited. The company's R & D and production of led series advertising machine can overcome this problem, by a unique display, ever-changing text, animation design, effectively attracting consumers eye, so that advertising information is deeply rooted.

Guangzhou Lei-Sheng multimedia advertising player you deserve.

When it comes to information media, most people think directly about newspapers, radio, television, or the Internet. However, today's information publishers are not satisfied with these traditional audiences who have a wide range of audiences but do not have any specific information. The information media market is moving from mass marketing to Focus Marketing. In the era when products and consumers are constantly being segmented, the limitations of traditional media are the inability to effectively differentiate target audiences for products.

<br> <br> signage video multimedia information in the field of information clients and information company is trying to explore more new terminal network channels as a platform for information dissemination. The traditional newspapers, radio, television, and the Internet are called four major media, and the "fifth media" refers to a large number of high-end buildings, hotels, shopping malls, chain stores, banks, theaters, stations, airports, subways, buses, Taxi and other public venues form a new type of media that installs independent media playback devices and displays unified professional advertising and multimedia information. The media broadcasting system is a platform for the transmission, distribution, management, and control of the "fifth media," and is being gradually applied in all walks of life in society. It plays an invaluable role in the rapid and effective dissemination of multimedia information. The media playing system has great market potential in the "fifth media" market and other multimedia information publishing and operation fields. At the same time, it can also be applied to large-scale sports and cultural and recreational activities such as the Olympic Games, the Expo, and the release of information on major domestic and international conferences. The fifth media use equipment includes "advertising machine, bluetooth advertising machine, network advertising machine, LCD advertising machine, building LCD advertising machine, car LCD advertising machine, frame LCD advertising machine, landing LCD advertising machine, touch LCD advertising machine, button "LCD advertising machine" and so on advertising machine applications.

Lei Shuo advertising machine is a new generation of smart devices that use standard LCD monitors, LCD TVs, and information display and video advertisement playback through networking and multimedia system control.

Lei Shuo advertising machine mainly to achieve the building / outdoor LCD advertising: refers to commercial buildings, supermarkets, supermarkets, campuses and other channels, in the form of LCD screen or LCD screen commercial terminal advertising system to broadcast TV commercials and other programs as a means of expression.

It mainly includes 8 main channels: commercial buildings, supermarkets for stores, aviation terminals, hospital pharmacies, outdoor large LCDs, bus rentals, school campuses, train stations, and other channels. Commercial Buildings LCD: LCD commercial terminal advertising systems installed in office buildings and apartment buildings in urban areas are generally installed in elevators. The scope of this study includes street LCD networks, but it does not include golf courses, cinemas and other channels.

Bus Rental Mobile TV LCD: Refers to commercial terminals, advertising systems installed on public transport, rental, private cars, etc.

Outdoor large LCD screen: LightEmittingDiode (light emitting diode) abbreviation. The LCD display is divided into a graphic display and a video display, each consisting of an LCD matrix block. Outdoor large LCD displays mainly refer to large-scale commercial terminal advertising systems that are used in commercial centers and are suspended from buildings. The general area is over 100 square meters. Other LCD terminal markets: Refers to non-mainstream channels such as coffee shops, KTVs, communities, restaurants, and subways that require the support of a multimedia player system for online advertising. The online advertising player multimedia player system uses the intelligent management module to implement remote management and control of the player on the player side, and implements a complete network protocol and remote management and control functions on the server side. Ability to implement flexible management of remote terminals, multimedia playback quality without bandwidth constraints, the channel is not limited by the server, can have any number of channels, and even each terminal has an independent channel. The server architecture uses a generic streaming service system to implement innovative distributed domain management technologies and load balancing technologies. The number of terminals is not limited. It can perform centralized and unified management of hundreds of players, and it can also be distributed and managed hierarchically. The advertising machine can be used for information/advertisement of buildings, buildings, offices and local area networks. Through routers, fiber optic cables, metropolitan area networks, PSTN, etc., the system can even be distributed all over the world, realizing the super information release through the wide area network (Internet).

Lei Shuo Electronics Technology Guangzhou advertising machine difference <br> <br> advertising products are flooding the market, uneven, quite different with the same size LCD TV prices, the main difference is:

In essence, there is a fundamental difference between the two. The advertising machine is a commercial product. The application fields of the two are not the same. There are landing, on-board, and building advertising machines. TV sets are simply broadcasting TV programs, while advertising machines can play various videos according to their needs.

Functionally, the advertising machine is much more powerful than the LCD TV, which is reflected in the strong support of its software. After long-term technical research and development, domestic manufacturers have further narrowed the gap with foreign advertising players, and a number of advanced representatives such as Guangzhou Jinzhong have emerged. The advertising machine can not only support the time switch, video files in various formats, the online version of the advertising machine can also achieve remote operation control through the Internet, and now the advanced interactive advertising machine, to achieve the touch function, face recognition, electronic display window, etc. Features.

In terms of the product itself, Leicao’s advertising machine is mainly composed of a LCD screen, a driver board, a decoder board, and a power supply. The advertising machine has higher requirements for hardware and software, which is determined by its application object. Like LeiSheng multi-media advertising machine, the shell is required to be stable and strong, and it must be able to be used for a long time. It requires 24 hours of uninterrupted operation under constant power supply, and has extremely high requirements on dust resistance, brightness and heat dissipation of the product. .

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