For comprehensive furniture dealers, dealers engaged in special operations need more detailed management, because their ability to resist industry risks will also weaken with the single operating category, and various problems are more than comprehensive furniture distribution. The business will be more obvious. Wrench Tools,Cordless Grinding Tools,Electric Grinder Tool,Angle Grinder Machine ZHENGYANG TECHNOLOGY CO.,LTD , https://www.supraone.com
In recent years, the construction and transformation of cities and counties in southwestern Yunnan has accelerated at an unprecedented rate. With the unique beautiful natural scenery and pleasant climate, the tourism industry has driven this rapid development of the outdoor furniture industry ", Placed in front of dealers and other market participants, waiting for them to share food. So, in the process of dividing "cakes", must only large, well-funded dealers and stores gain more benefits? The answer is no, because the number of "cakes" won is not entirely determined by " The size of the "plate" depends more on the way the "cake" is divided.
The furniture markets in cities and counties in southwestern Yunnan have flourished in recent years, and the number of dealers and market trade volume have increased year by year. However, in any city in southwestern Yunnan, there are only three or five larger home stores and distributors, and fewer outdoor furniture distributors. Moreover, there are few dealers or stores that can emerge in a short period of time. This tells us the fact that although bigger and stronger is the primary goal of each dealer's development, however, not every dealer can grow smoothly in any place.
A good market development trend cannot guarantee that every dealer can grow bigger and stronger. While cities and counties in southwestern Yunnan provide dealers with bright prospects for development, they also have many restrictions on the individual development of dealers:
First of all, cities and county-level cities in southwestern Yunnan are small cities with a population of no more than 100,000. It is easy for various industry markets to become saturated for a period of time due to the participation of larger individuals; secondly, cities in southwestern Yunnan face transportation logistics The problem is not smooth. There are no railways in the area, and most cities and counties do not have highways. Therefore, transportation difficulties remain the primary factor restricting the development of local economic markets for a long time. This is especially true for larger furniture dealers or stores; again, for the larger furniture dealers or stores in the region, it is difficult to achieve strong development without considering the rapidly developing rural market in the region. Larger dealers or stores need a large amount of regional advertising, outdoor advertising investment and business relationship development; in addition, in cities in southwestern Yunnan, each industry market is more conservative and traditional than the mainland, and business interpersonal relationships have always been the main factors supporting the market. At this point, small furniture dealers have an absolute advantage over large-scale stores, coupled with the supply level and price factors, the current status of furniture dealers of various sizes occupying half of the country cannot be changed in the short term.
Under such market conditions, large-scale home furnishing stores do not occupy a significant advantage over the smaller furniture distributors in terms of trade volume, profitability, and profitability. Therefore, blindly pursuing short-term "bigger" will face a high market risk.
Product quality and refinement: Product quality is the basis for strengthening the industry market. For special furniture stores, any quality basin problems will lead to a complete denial of the market, which is also the most prudent issue in special operations. Therefore, the refinement of special operations is first and foremost the refinement of product quality.
Refinement of business philosophy: The singleness of the management category is definitely not the same as the singleness of the business model. In fact, on the contrary, the special management of products provides dealers with more space to innovate business models and develop market business relationships. At the same time, special operations also need more and updated management concepts and models to support the "special" and "fine".
Development target refinement: For a dealer who turned to special operation, the simplification of the management products inevitably led to the loss of some customers. For a newly-entered special-purpose dealer, it needs to face a more difficult market cultivation process. Under such circumstances, only by formulating the most realistic development goals and adhering to them, can we seek expertise and refinement. All of this is just a development goal for a period of time. As mentioned above, "seeking specialization" is not to "give up the big", the bigger and stronger is the ultimate development goal of every dealer. Only by truly recognizing that the stage goal serves the final goal can it be bigger and stronger to the end.