□Chen Jingliang, Hunan Province Arts and Crafts Staff College With the development of social productivity and commodity economy, the packaging and decoration of goods are rapidly spreading and more developed. All the material products needed in our daily life have been carefully and carefully Packaging and decoration appear on the market as a form of commodity. Moreover, the material properties and intrinsic qualities of many commodities have become inseparable from the external form of packaging and decoration. In the past, people often regarded packaging as a decorative appearance of the appearance of the product container. This concept is obviously inadequate and incomplete. Can not reflect the essence of packaging decoration. In my country. Packaging appeared much earlier than the decor, and the origin of the packaging dates back tens of thousands of years. The primitive people used shells and gourds to make water. Using reed leaves, banana leaves, bamboo tubes, and hides to store food, these primitive forms of packaging greatly facilitated the lives of people at that time, and also promoted the development of human beings and civilization. These bamboo, grass and other packaging materials. The people of our country have long used it as a shovel for holding, storing and carrying goods. Until now, these simple, generous, economical and practical traditional containers are still indispensable to us, and they have been perfected. Many of them have become qualified modern packaging, which has Chinese characteristics, like bamboo baskets, bamboo baskets and bamboo poles. , bamboo boxes, bamboo bottles, etc. Grass leaves are the earliest packaging materials used by humans, as early as 130,000 years ago. The ancestors used thatch and rattan to wrap the prey. The so-called "grass bag" is a general term for a bag or container woven with the stems and leaves of the herb. Recently, "grass bags" have begun to modernize. Lined with plastic film, it has become a real "modern straw bag". Shandong coffee set, made into a straw box with corn husk, easy to carry, unique; Fujian's famous tea with bamboo shoots for outer packaging, the shape is peculiar. The simplicity of nature is to commemorate the great poet Qu Yuan. People use the natural aroma of the leaves. Infiltrated into the glutinous rice to form a unique flavor and shape. The traditional packaging form is natural and simple, with a strong national cultural charm, and is favored by people. People use shapes, patterns, compositions, colors, and different artistic techniques. Reflects the ethnic style of a particular society. The packaging of Shaoyang "opening laughter" wine is made of sand ceramics. It uses the traditional "laughing Buddha" and "scorpion text". The big belly can tolerate the world, and it makes you laugh. People can make people know Chinese wine at first sight. Very strong ethnic style, deeply loved by the audience. It can be said that the national style is an artistic expression of a country and a nation. It is a unique artistic expression that has been formed for a long time and has unlimited vitality. Various countries and regions in the world have different levels of political, economic and cultural development. The customs and customs are not the same, and the packaging and decoration of the products have their own characteristics. According to the characteristics of their own nationalities, the use of people's things, so that they have national characteristics and style, in the packaging and decoration of products is very meaningful and value. Ethnic things have a unique charm. Like Chinese traditional Chinese painting, it pays attention to an inner temperament and grandeur. It is a unique embodiment of our national style. Just like this. Dunhuang murals, folk paper-cuts, gold-stone calligraphy and batik patterns will be well received by consumers at home and abroad. In the packaging and decoration, who can properly use these unique ethnic charms and cultural precipitation, who can be in the competitive market of the commodity economy. Get good development (of course, product quality is the first important). Put a white hot topic kREME Hunan paper loaded into a large and small fighting party, adorned with a red paper post. Tie with a red string of plums and directly print the words "Multi-life and more happiness" on the cake: or make animals such as pigs, cats, dogs, rabbits, or fruits, or flowers and fruits. These folk art works are simple, bright, fresh, and full of joy, and are rich in national characteristics and style. Only in the long-term practice of the private sector can we form unique characteristics such as cakes, southern goods, and alcohol. In addition to the essence of the folks for reference, another feature that makes packaging and decoration ancient and used today is that Chinese people like to use dragons, phoenixes and other animals as objects of art. To decorate and beautify life. Fengguo traditional decorative patterns. Such as waiting for a very high artistic value. At the same time, it also reflects the art form of the Chinese nation. The Chinese nation is a multi-ethnic family. Different ethnic groups and different regions have different styles and customs. The styles of the folks in the south and the north are obviously different, and the southern ones are more delicate. The north looks rough and has its own merits. With the development of commodity economy and the deepening of reform and opening up. The relationship between China and foreign countries is more than the use of foreign countries, and we may also change the style of "foreign" to the characteristics of "middle". Of course, this is not to be eager to imitate foreign packaging patterns, parrots, but we have to Combining the reality, we are brave in pioneering and innovating. We implement the principle of "the ancient is used today and the foreign is used for the middle." Put the national style first. If the Chinese and the foreign are not divided, they will "westernize" and lose their own characteristics. It loses vitality and competitiveness. In the packaging and decoration of goods, we must pay attention to consumer cultural literacy, age, professional and traditional habits, psychological characteristics, aesthetic awareness and so on. In short, our products have to enter the world market. The packaging and decoration of goods must catch up with the world's advanced level, on the one hand, we must draw the essence from the source of the nation. on the other hand. It is also necessary to learn from the advanced experience and theory of other nations and other countries, combine the characteristics of the spirit of the times, boldly reform, innovate, and design and produce packaging and decoration works with ethnic customs. No.: CN43―1098/TB, advertising business license number. This journal undertakes domestic and foreign packaging machinery, packaging materials, packaging products, annual pricing of 32 yuan (including postage fees), can be subscribed through the post office or bank letter. Advertising price list: Cover: In principle, no advertising back cover: Big 16K color 8000 yuan Entry: 200 yuan per name: Hunan Province Packaging Technology Association Bank: Changsha City Industrial and Commercial Bank Lushan Road Branch 2: 16K color 6000 yuan Seal three: large 16K color 6000 yuan inside page: large 16K color 5000 yuan inside page: large 16K black and white 2000 yuan Biological Microscope ,Inverted Biological Microscope,Ibiology Microscopy,Discovery Biological Microscope Ningbo Beilun Kalinu Optoelectronic Technology Co.,Ltd , https://www.kalinueot.com
National style of packaging decoration
â–¡Chen Jingliang, Hunan Province Arts and Crafts Staff College With the development of social productivity and commodity economy, the packaging and decoration of goods are rapidly spreading and more developed. All the material products needed in our daily life have been carefully and carefully Packaging and decoration appear as a form of commodity on the market