How to share the healthy development of bicycles

Wang Feng, Vice Dean of Tourism Planning and Landscape Architecture Design Institute of Shenzhen General Hospital:

Franchise should be established

With the emergence of new things like shared bicycles, there have been some discordant factors. The main problem that is currently criticized by the society is the problem of chaos and disorder, which affects both the travel of the citizens and the image of the city. It is not an easy task to solve these problems, and there is no successful experience abroad to learn from. Combined with the current actual and future development direction, we can start from the following aspects.

First of all, in the long run, in urban planning or urban transportation infrastructure planning, we should pay full attention to “white space” and reserve flexible development space. For example, the parking lot construction of important stations such as bus stations and subway stations should have flexible space. When there is such a new thing as sharing bicycles, there is room for adjustment and no impact on existing facilities.

Second, tap the stock space and establish private spaces (including enterprises, etc.) to provide incentives for public use. The use of supporting facilities and space is unbalanced. It is one of the countermeasures to introduce an incentive system and activate the use of public space by units that are not efficient (or have a margin). Refer to the floor area rate reward system in investment construction projects.

Third, improve the efficiency of response in urban management (similar to emergency mechanisms), study in advance, and make plans well. Including the construction of big data in the urban management and transportation departments, positioning monitoring, traffic forecasting, propaganda and guidance, etc., rather than dragging away when sharing bicycles indiscriminately affecting traffic and affecting the city, it is too simple and rude.

Fourth, it is linked to the personal credit system. For the phenomenon of chaos and arbitrage, the government should activate the credit penalty mechanism after the statute of limitations, and further improve the quality of urban residents by means of systems and specific methods.

In addition, higher requirements are imposed on the establishment of a barrier to entry for shared bicycles, and certain restrictions are imposed on franchising. For example, if the government is required to provide a deposit, the amount of delivery should reach a certain amount. It is necessary to negotiate with the government to formulate a corresponding management model to truly achieve green travel, serve the public, and bring convenience, without negatively affecting the appearance of the city. factor.

Qi Congguo, Director of Industry Analysis, China Telecom Beijing Research Institute:

Solve development problems with new connected economy

Domestic shared bicycles were developed on the basis of piled public bicycles. The success of the shared car travel platform led by Didi has attracted a large number of companies to enter the shared bicycle market. On April 22, 2016, the Moby bicycle was officially launched in Shanghai. Under the leadership of Mobai, the initially ono facing the campus came out of the campus at the end of 2016 and began to actively expand into multiple cities. In addition, cool cycling, Haro, Xiaolan and other shared bicycle brands have also been established. The domestic public bicycle market has gradually formed a pattern of coexistence of both forms of service and piles.

After more than a year of development, the shared bicycle industry has formed a relatively clear market structure. No matter the number of APP downloads or bicycles, Mobike and ofo are in the first echelon of the industry, and their market share is significantly higher than other. Brand. More than 3.65 million smart shared bicycles were launched in the Mobike bicycle, and theo paid 2.5 million units. However, there have been a lot of problems in the development of shared bicycles, including the disorderly suspension, the addition of private locks, malicious damage, and lack of supervision of deposits.

The problems that arise in the development of shared bicycles need to be further solved through the new connection economy, in order to promote the further development of shared bicycles. First of all, it is necessary to comprehensively use GPS, mobile network, WIFI and other connection methods to realize real-time update of vehicle information. The current real-time information transmitted by shared bicycles is still very limited, which is not conducive to timely judgment of the state of the vehicle, such as available status, specific location and driving route. Secondly, the platform can provide more abundant functions and bring more value to users. For example, the guided parking function encourages users to regulate parking and give rewards or credit points. It is also possible to determine whether the vehicle has been privately locked or the like according to the frequency of use of the vehicle and the parking position. Finally, the current shared bicycle mode is mainly a time-sharing lease mode. The follow-up should really provide a sharing platform for manufacturers and idle bicycle resources, and truly realize the sharing of idle resources.

Zhu Wenwei, deputy director of the Government Economic Research Center of the National School of Administration:

Should highlight the public attributes of shared bicycles

At present, shared bicycles are still in the exploratory period, and this innovative format deserves strong support and encouragement. The government should act positively and guide its normative development correctly. Although sharing bicycles is a corporate behavior, it is not a purely market operation, but a property of public transportation services. Therefore, in order to allow the savagely growing shared bicycle to ride well, it needs to be considered through the top-level design, taking into account the needs of all parties, to highlight its "public attributes", so that shared bicycles can truly benefit the people.

Encourage the development of shared bicycle specifications, first of all, to regulate the behavior of the business side. Bicycle platform enterprises must have standardized product standards and service standards. In the draft of the "Shared Bicycle Product Standards" and "Shared Bicycle Service Standards" issued by Shanghai a few days ago, it is clear that GPS, solid tires and locks should be the standard for shared bicycles. With the provisions, the accident liability compensation, refund processing, operational requirements and other aspects have also been clearly defined. This should also have some reference significance for other cities to issue guidance.

Secondly, in addition to effective supervision of shared bicycle companies, it is also necessary to see that shared bicycles are equivalent to upgraded versions of existing urban public bicycles and have the function of public transportation services. Then, in the support of the slow-moving public transport system, the government should take the initiative to achieve the joint management of shared bicycles. For example, in order to promote the development of the Velib public bicycle, the Paris city government canceled 4,000 car parking spaces in the city of Paris to establish a public bicycle station, and in order to prevent cars from parking on the non-motor vehicle lanes, most streets are protected. column.

Once again, to encourage the development of shared bicycle standards, it is also necessary to guide citizens to civilize their riding. It is not only necessary to advocate civilized cycling, but also to use technical means to regulate and punish.

In addition, in response to the growing demand for urban traffic, shared bicycle companies should take the initiative to announce the data and ranking methods of bicycle road construction, parking facility construction, cycling civilization, parking civilization, etc. collected in the operation to promote the urban traffic environment. Continuous improvement.

Zhou Xuliang, the chief lawyer of Beijing Guanling Law Firm:

Give legal support to shared bicycles as soon as possible

The sharing of bicycle companies is booming, conforming to the development trend of the sharing economy, giving full play to the decisive role of the market in resource allocation. Information, humanization and facilitation services show the development momentum of such enterprises. At the same time, enterprises must be required to have a sense of social responsibility, not simply to pursue interests, but also to share responsibility for the society and operate reasonably within the scope permitted by law.

The development of shared bicycles in the future will be a gradual process. Healthy development requires both “quantity” and “quality” to reach a moderate state. With the increase in the number of shared bicycle users and the intensification of corporate competition, the amount of shared bicycles will also increase substantially. Only by grasping the “quality” Can achieve sustainable and healthy development.

First of all, we must speed up the improvement of laws and regulations concerning the sharing of bicycles. It is suggested that the administrative department should start the legislative investigation procedure as soon as possible, in-depth study of management methods, form relevant administrative regulations as soon as possible or submit applications to form legal documents, and give legal support and norms for sharing bicycles from outside. At the same time, speed up the improvement of the punishment mechanism for disrupting the order of road traffic management, and implement the punishment for deliberately destroying and stealing bicycles, and do a good warning effect. Second, attach importance to education and improve the quality of the citizens themselves. Strengthen the construction of the social credit system, enhance the awareness of citizens' rights and integrity, and enable citizens to develop a good habit of consciously abide by the law and civilized travel. Finally, shared bicycle companies should strengthen their own capacity building and accelerate software and hardware technology innovation. Enterprises must constantly update the management model, and reasonably evaluate the scale of launch and regional carrying capacity as well as the demand for citizens, so that the three can echo each other. Improve the quality standards, damage and use of bicycles, improve the operation methods such as bicycle electronic locks and APP payment, and improve the service quality. Formulate the company's own rules and regulations, provide users with protection for accident compensation, deposit security, network information security, etc., so that shared bicycle convenience services can be effectively implemented to every consumer.

(This version of the manuscript was written by our reporters Hong Hong, Zhong Wen and Zhang Rui.)

(Editor: Peng Shuang)