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Is it only ceramic companies that compete with natural stone for market share? it's not true. Products such as artificial stone and composite materials are also eyeing natural stone.
Pengxiang Industrial, which pioneered the artificial stone market in Nan'an City, brought a new product “Yi Shi Tong†inorganic quartz stone at this year's Xiamen Stone Exhibition. The company's business manager He Jiahe told reporters that this new product is suitable for curtain wall decoration, produced by inorganic materials, with anti-fire, weathering and other properties.
In recent years, the artificial stone enterprises in Nan'an have developed into a blowout type. Sansheng Stone Industry, Aoli Stone Industry, Sanli Stone Industry, etc. have been involved in artificial stone. So far, there are dozens of artificial stone enterprises in the city. In addition, there are many new types of artificial culture stone and artificial jade. The rise of these new categories has further subdivided the artificial stone market and created deeper penetration of natural stone.
The industry believes that the advent of man-made composite materials also has a certain impact on natural stone, these materials will be composited with artificial light-transparent jade and glass to form a higher hardness composite material for the floor decoration of bars and so on.
The price is high, the stone industry "short board"
Natural stone can often create a noble and elegant space feeling in the decorative effect. It has always been a favorite building material, which is why various imitation stone products are emerging endlessly.
"Natural stone also has many defects, and the emergence of imitation stone products is to learn from each other's strengths," said Song Hua, manager of the market.
Huang Zhongfan believes that the high price of natural stone is also one of the important reasons that hinder its entry into the homes of ordinary people. For example, the company's marble "Star Milky Way", the price of one square meter is about 15,000 yuan, while the price of marble tiles is half price.
The most important thing is that natural stone has always been considered to be radioactive, which is also the focus of various new materials attacking natural stone.
At the World Stone Congress in 2013, a participant from Xiamen Engineering Construction Company said that when designers give customers solutions and recommend indoor stone, they are often rejected because customers are worried about the “radioactivity†of stone.
Regarding the radioactivity of natural stone, Piero Primmavori, a professional stone consultant and architect from Italy, said that there is no need to worry. He spent more than a year working with Italian universities to study more than 40 kinds of stones and found that the radioactivity of the stone is minimal, and no research has shown that it is harmful to the human body.
Stone is still the main character of high-end decoration
Will the emergence of ceramic tiles, microcrystalline stone, artificial stone, composite materials, new materials, etc., as well as the imitation of the imitation of stone texture, will cause a huge market impact on the natural stone market?
"Even if these materials are made to be realistic, they are not stone. After all, the stone is a high-end route. Customers who like stone will not care about the high price of stone. They are interested in the high grade and high grade brought by stone." Kang Wenqi, general manager of Kangli Stone, said.
"This is a normal phenomenon in the development of the building materials market, and there will inevitably be some new materials to replace the old materials." Guo Jingwei, secretary general of the Provincial Stone Industry Association, said. Despite this, he is still confident in the dominant position of stone as a high-end decorative material.
Most companies and industry insiders believe that although there are various alternative materials on the market, due to their respective advantages and disadvantages, they cannot impact natural stone at once.
“There is 3D inkjet technology in ceramic tiles, but it still can't achieve complete simulation; artificial stone has high simulation texture, but because the technology is not mature enough, it will often get more and more flowers in many places; new materials will bring to the overall home improvement market. Impact.†The industry insider said that in the future, these materials will replace natural stone and require continuous product innovation.
"Some inferior tiles and artificial stone, but hidden harmful gases, will also have an impact on people's health." Industry insiders said that it is good or bad, depending on the situation.
"For stone enterprises, the most important thing at present is to cultivate internal strength, do a good job, and increase the added value of products in the high-end field." Xie Xiabao, general manager of Global Stone Marketing, said that stone enterprises should learn the marketing methods of ceramic enterprises and enter hardcover. Market and home improvement market, increase market share.
Alternatives are emerging, high-end decorative protagonists are still stone
Abstract Is it only ceramic companies that substitute for the segmentation of the stone market and natural stone to compete for market share? it's not true. Products such as artificial stone and composite materials are also eyeing natural stone. Pengxiang Industrial, which pioneered the artificial stone market in Nan'an, was in this year's Xiamen Stone Exhibition...
Alternatives to split the stone market