Wall covering industry erodes wallpaper industry

In the past two years, due to the fierce rise of the real estate market and the intensified market competition, the wallpaper industry will launch a diversified brand strategy to fully realize the channels and product strategic layout for the top-end, high-end, low-end wallpaper, and soft decoration markets.

Wall coverings are another form of expression for wallpapers. They also have changing patterns and magnificent colors, but they are superior to wallpapers in texture. Many businesses have discovered the advantages of wall coverings, and have discovered such business opportunities in the process of continuous development. First of all, as a new product, the market is wider, and the higher profits are one of the motivations for businesses to chase.

In the future, wallcoverings will replace traditional wallpaper in the mid-to-high-end market, which is better than wallpaper in terms of service life and easy maintenance. Traditional wallpaper will be affected by wallcovering. The wallcovering market is relatively more profitable than wallpaper.

In the wallpaper exhibition, some personalized wallpapers have jumped into people's eyes, such as anime, Chinese painting, character backgrounds, landscapes and rural styles abound, all of which have got rid of the previous popular European Damascus patterns and palace styles. More personalized patterns have become the choice of manufacturers, stimulating people's consumer demand. The use of color is also more bold.

In the past, wallpapers were mainly concentrated in ordinary colors such as yellow, brown, and light. Pink, purple, and other bolder colors are now widely used in wallpapers. A brand wallpaper design director talked about the pursuit of personalization by the consumer groups of the post-80s: "There is also a part of the consumer group, which is our post-80s, because the post-80s are an independent and more focused on personality groups. The mashup style is also willing to accept bolder colors, such as blue sky green or blue sky purple. "

The editor believes that customized services are also a major feature. Enterprises accept personalized customization from customers, such as wedding photos, baby photos, and wall decoration. The customized services are divided into four parts: tailor-made, according to the size of the customer's wall Customized wallpaper; tailor-made design; personalized customization, such as making wedding photos into wallpaper, or making photos of children's photos or beloved things into wallpaper; personalized design, tailoring him according to the customer's ideas. The world only belongs to One of his wallpapers.

However, when it comes to corporate competition, disorder and weak branding are a major bottleneck restricting the development of wallpaper. Outstanding companies will build brands by enhancing their capabilities in design, production, and service. Of course, some companies without brands and without technological innovation will be eliminated.

The huge space for wallpaper development has allowed many companies to grow rapidly. The lively exhibition and strong investment atmosphere made me feel that the regulation of the real estate did not have much impact on the wallpaper industry. However, in the process of such rapid development, many companies continue to Exploring business opportunities and feeling another vast world of the future market-the rural market. As China's new rural construction continues to advance, the potential demand for wallpaper in rural areas is also increasing. It is necessary to actively cultivate the rural market's consumption concept and overall development of wallpaper.

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