Simi Cabinet: Bringing Convenient and Happy High Quality Life to the Family

On July 9th, the "French Simi Cabinet Brand Conference" was grandly held in the Guangzhou Hall on the 3rd floor of Shangri-La Hotel, Guangzhou.

Anne Leitzgen, the head of the SCHMIDT cabinet, speaks at the brand launch

On the day of the event, Anne LEITZGEN, president of SALM Group and head of SCHMIDT cabinets, appeared at the press conference and made a speech. She first briefly introduced the situation of SCHMIDT cabinets under SALM Group. SCHMIDT was founded in 1934. For more than 80 years, it has been committed to the production, processing and sales of custom cabinets. It has internationally leading standards for lean production and digitalization. It has an undisputed leader in the European cabinet industry.

Anne LEITZGEN also pointed out that it is an honour to work with Sofia to jointly launch Simi cabinets to bring cabinets selected by European and American consumers to China, bringing convenience, happiness and high-quality home life to Chinese families.

Strategic High-level Dialogue

In the high-level dialogue, when the moderator asked about the cooperation between the two parties: in the case of so many home furnishing companies in China, why did SCHMIDT Smy cabinet in France choose to cooperate with Sofia?

Anne LEITZGEN pays attention to every detail of SCHMIDT cabinets

Anne LEITZGEN stated that the goal of SCHMIDT cabinets is to bring convenience, happiness and high-quality home life to Chinese families. Therefore, the choice of partners is very cautious. After many investigations, Sofia was finally selected as a strategic partner. Because SCHMIDT is the first cabinet brand in France, and Sofia is the first wardrobe brand in China; and it also advocates fashionable and elegant life taste and exquisite life details, and also pays attention to the personal needs of consumers. And SCHMIDT Simi cabinets to expand the Chinese national clothing market, need Sofia familiar with the Chinese domestic market, understand the needs of Chinese families, have industry resources, and good cooperation with the government; all aspects of the cooperation, contributed to this strong alliance.

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