Trend of furniture market in the new year

The person in charge of the furniture store revealed that in the past 2012, the furniture market was "polarized" obviously. Both the high-end market above the furniture consumption pyramid and the low-end market of Taki maintained a steady upward trend, while the mid-end market The performance was sluggish, and many furniture brands had to change their positioning to cope with the market. So, in the new round of furniture market after the Spring Festival, where will the overall market situation go? Can the furniture market usher in a new dawn?

The trend of the furniture market depends largely on the upstream housing market. In 2012, the property market picked up steadily, giving the downstream furniture market hope.

The person in charge of the furniture store also has a conservative view of the market outlook. "As far as the trend is concerned, the new year should be improved, but it is expected that the real market will pick up until 2014." Mr. Li, a marketing manager of a building material, said that although the upstream property market turnover in 2012 has been greatly improved, but carefully Looking at the transactions, many properties were handed over after 2014, so the benefits of this upstream transaction will not be released immediately, but will gradually appear, so this year will still be a transition period to a real recovery.

People in the furniture industry all said that the biggest "breakthrough" in the furniture market in the new year is whether the mid-end market will usher in the dawn.

In fact, the customer groups active in the mid-range market have a very single income channel and are greatly affected by the macro economy. In 2012, due to the slowdown of macroeconomic growth, the shrinking of the downstream furniture market share, and the spread of wait-and-see sentiment caused by the decline in psychological expectations, many mid-end furniture consumer groups turned to the low-middle consumption field, and even originally targeted high-end high-end In order to ensure sales volume and growth, furniture manufacturers implement downward extrusion products, market penetration extension strategies and promotion strategies, so that furniture brands that adhere to the mid-end market will encounter "two-headed attack."

"However, from the perspective of the main body of the property market transaction in 2012, the proportion of improved groups located in the city center will increase, which provides a prerequisite for the concentrated outbreak of the mid-to-high-end market." Mr. Jiang, an industry insider, said that since 2012 In half a year, improved demand will replace rigid demand and become the main body of the Fuzhou property market. It is expected that this type of group will also occupy a large proportion of the real estate that will be the first to be delivered this year. It will bring a driving force, and the mid-end furniture market may usher in opportunities for recovery. The pattern of "polarization" may also change.