It is understood that in the first three quarters of 2011, the sales growth of major home appliance retailers in the country's top 100 major retail enterprises showed a negative growth year-on-year. Among them, the sales volume of kitchen and bathroom products decreased by 3.30% compared with the same period of last year, and sales increased by 5.25%. However, compared with the increase of 10% last year, the growth rate has obviously slowed down. The macro environment is not good for the factory to pass the cost and seek high-end breakout From the beginning of the company's labor shortage at the beginning of the year, to the subsequent tightening of the money, the appreciation of the renminbi, the power shortage, the rising prices of raw materials, the sluggish real estate market and other factors, the cost of the company continues to rise; at the same time, along with the entire kitchen and toilet industry The development, especially the participation of major appliances or comprehensive home appliance enterprises, has promoted the technological upgrading of products. Intelligent and high-end products are increasingly on the stage. Third, the current young consumer groups are no longer simply satisfied with the functional Ascension, but what kind of products tend to bring an innovative consumer experience. Driven by these factors, leading companies are shifting the rising cost in order to find new growth points. On the one hand, they have increased the supply price of low-end products. It is understood that the factory supply price of kitchen and bathroom products has increased by 5 this year. %-10%; on the other hand, it began to seek high-end breakouts. There are two sets of five or six thousand smoke stoves on the market. Poor performance in the kitchen and bathroom market However, the factory's wishful thinking has not been realized. The inefficiency of the macro environment has also led to a stalemate in the consumer market associated with this, consumer consumer confidence has been hit, and purchasing power has also declined. Consumers' acceptance of high-end kitchen and bathroom is certainly not as good as that of everyone. For the price of “tens of thousandsâ€, consumers are more willing to buy products with high cost performance, and high-end and intelligent have become the gimmick. Xu Dongsheng, secretary-general of China Household Electrical Appliances Association, also pointed out in an interview with the media that the intelligent design of home appliances must be based on bringing convenience to consumers. It is necessary to pay attention to the durability and convenience of intelligent functions. Consumer demand is the core principle. . The factory blindly pursues high-end, in order to pass on the idea of ​​cost, consumers have not bought it. Although Zhongyikang data indicates that the proportion of sales of medium and high-end smoke stoves is increasing, the increase in sales shows that its effect can be seen. The store sales wave after wave of consumers are weak and numb With the increase in the supply price of the factory and the increasing number of high-end products, the nationwide major retail terminals and other merchants have also come up with the killer, not only changing the style of the previous holiday promotion, but also playing the promotion game. And the promotion is a wave more than a wave, but the waves are lower than the first layer. Relevant people of Suning Appliance have unscrupulously revealed that the market is sluggish and the flow of people is insufficient. Only through weekly activities, the popularity can be boosted and sales can be boosted. The relevant kitchen and bathroom personnel also said that if they do not do activities now, consumers will not buy, let alone increase, so we have made 10,000 promotions throughout the country this year. In an interview with reporters, An Yongchao, manager of the market and sales department of Supor, said that for major holidays, Supor will carry out large-scale promotion as a whole. The main forms are gift delivery, discount packages, single product packages, and single product specials. Participation in shopping mall activities and moderate staff promotions, the investment and frequency of promotional activities will certainly be higher than in previous years. For the consumer, the promotion is not uncommon. From the previous novelty, the greediness and the cheap psychology to the numb mentality of the words such as promotion and discount, the promotion method of the merchant can no longer attract the consumers, unless It is true that consumers with needs will be touched. Coupled with inflation and other factors, the concept of consumer shopping is also different from previous years, the lack of confidence in the consumption concept and the psychological weakness of the promotion has caused more business activities, but the flow of people still can not meet expectations. Therefore, in the past years, the sales of “May 1st†and “Eleventh†accounted for about 40% of the whole year, but this year, even during the Golden Week, sales did not have much climax. It can be seen that although high-end products have become the main push of manufacturers, the intensity of promotional activities and the decline in consumer purchasing power have led to a decline in the retail sales of smoke stoves. The rise of other sales channels to divide retail sales The cost of national chain stores such as Gome and Suning has risen, which has led many manufacturers to put their perspectives on other channels. At the beginning of 2011, domestic kitchen and bathroom small household appliances enterprises began to put forward slogans one by one, channels sinking, increase the construction of specialty stores, enter the network channels, and implement channel diversification. Although these channels were not proposed in 2011, compared with previous years, this year's attention has been unmatched in any previous period. Take a specialty store as an example. Midea has built 1,000 specialty stores in the second and third grade building materials market this year. Vantage has opened or rebuilt 4,000 township stores this year to further flatten the channel and maximize the coverage of urban and rural residents. In addition, emerging channels such as online shopping, TV shopping, and group purchases also shined in 2011. Well-known brands including Vantage, Deyi, and Shuaikang have put forward the goal of greatly increasing sales. The Aiken Power Grid’s “Emerging Channel Survey†in June this year showed that Midea, Haier, Boss, Fangtai, Vantage, Shuaikang, Germany and Italy are all optimistic about emerging channels such as online shopping and group purchases, and said that some new channels Already in implementation, some new channels have been included in the plan and are awaiting implementation. The rise of these channels undoubtedly also divided the sales of retail terminals to a certain extent. However, in the past ten years, although the KA store has been criticized, it is still the first choice for consumers to buy home appliances. Manufacturers will never give up this field. Gome and Suning have more than 1,000 stores. Although the emerging channels are not yet mature, they are still worth trying. They should be one of the choices of manufacturers. This is not only a horizontal and vertical channel, but also a market supplement. It is also an opportunity for manufacturers to regain their initiative by tying up the original channels. Screw extension rod special nut,DIN6334 Hex Long Nut,zinc plating Coupling Nut,Hex Long Nut Hebei Quanfang Fastener Co., Ltd , https://www.quanfangfastener.com