2010 was a difficult year for the furniture market. Affected by the downturn in the property market and the pressure of the high entry fees of Red Star Macalline and Actual Home, the overall sales volume of the home market in major first-tier cities in the country declined. Wang Jinfu, head of e-commerce at Ximengbao Furniture Co., Ltd., told this newspaper that Ximengbao ’s annual stores in Red Star Macalline and Actual House require a rent of nearly 50 million yuan, accounting for over 25% of sales Even so, it is not "you can enter with money, you need a certain brand awareness", Wang Jinfu said. In this context, online sales channels, including Taobao Home Improvement Museum, are beginning to be valued by furniture manufacturers. Wang Jinfu revealed that there are already many companies intending to enter the "offline experience" and "online shopping" seamless integration of the new channel model, e-commerce giants including Taobao have begun to try "virtual network integration real network", layout home Offline stores, providing "standardized and customized" products. Manufacturers seeking change At the beginning of the new year, the new "National Eight Articles", the local real estate tax pilot dust is settled, the loan interest rate and the provident fund deposit and loan interest rate have been raised ... The real estate industry has once again ushered in a storm of regulation, accompanied by the unoptimistic sentiment that the home market is still spreading. . In addition, rising exchange rates and rising costs will also affect home furnishing exports. Home furnishing manufacturers that are already in overcapacity have encountered multiple attacks, and the traditional furniture industry has been constrained by sales channels all the year round. How to break through the shackles of traditional channels has become a major issue for furniture manufacturers. . "In terms of total amount, the 2011 home furnishing market has become a foregone conclusion." Price war "is expected to become the main tone of competition in the home furnishing industry this year; at the market level, fierce competition will further aggravate the strength of the channel, and many home furnishing manufacturers are bound to expand new sales channels . "Insiders said. A floor sales manager in Dongguan told this newspaper that just after the Spring Festival, the company adjusted its market strategy for this year and put new channel expansion in the first place. He said, "Company usually sets the sales strategy for the coming year, and it is not uncommon to suddenly change the established market strategy." There are no tens of billions of enterprises in China's 2 trillion furniture market, and the largest all-friend furniture is only 7.5 billion. The furniture industry is highly fragmented and has nothing to do with the nature of the industry and its channels. Analysts said that the sales channel that dominates the domestic home furnishing industry has been strong for a long time. The more the market is bearish and the competition is fiercer, the stronger the traditional channel is and the higher the cost of channel expansion. In this context, home furnishing manufacturers have to seek new channels for change. Since the downturn in the market last year, the pace of self-built channels for strong brands has accelerated significantly, and many second-tier brands and export-oriented domestic manufacturers have experimented with the home shopping model. Wu Tao, director of Quanyou Furniture Marketing, told the newspaper that channel distributors have been very strong for a long time. At the beginning of this year, the national furniture distributors established a distributor association in Shenzhen, which is also a consortium established in response to the current strong situation of channel distributors to seek breakthroughs and breakthroughs. In recent years, many companies that export furniture to foreign countries have been inspired. Many foreign partners have basically matured online sales models, and the company's management attaches great importance to e-commerce. Test water e-commerce With the launch of Taobao Mall's home improvement museum, it means that the combination of home furnishing manufacturers and e-commerce has begun to test. First, the price advantage of e-commerce has broken through the high cost of traditional channels; second, the Internet has made it possible for home furnishing manufacturers to expand the national market in the shortest time; most importantly, online home furnishing conforms to the main consumer habits of future consumption. Analyst International analyst Chen Shoushen said that furniture products are relatively more personalized, and cooperation with offline channels will be more effective. Offline experience stores will increase the cost of marketing displays, but they are still much less than traditional channels. On the home improvement platform of Taobao Mall, major well-known manufacturers involved in furniture, building materials, sanitary ware, lighting, home textile, etc. have settled in, and there are now nearly 3,000. Wang Jinfu told reporters that Ximengbao's physical stores in the first-tier cities followed the red star Macalline and the actual home to coordinate the distribution. The online sales are nationwide, and the investment in online is gradually increasing. "The network has been upgraded to the company's important strategic points." Wang Jinfu said. Hex Head Nut, Hexagonal Nuts, Hex Lock Nuts, Hex Thick Nuts Ningbo Brightfast Machinery Industry Trade Co.,Ltd , https://www.brightfastener.com
It is understood that in Guangzhou, Jiangsu, Chengdu and other places where home building materials transactions are active, offline stores based on e-commerce have become a hot topic for many home manufacturers. According to the relevant person in charge of the "China Home Building Materials E-commerce Summit Forum" to be held in Dongguan, an important domestic furniture manufacturing base, the new channel model based on e-commerce will be an important topic of the forum. The new channel model of "online shopping" for seamless connection will be widely concerned.
For more furniture information , go to http://news.gojiaju.com/
Welcome to provide news interview clues Advertising / News Hotline  Transfer 8004 QQ 543178208 