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Modern VS tradition: Who is more advantageous in making mahogany furniture?
The transformation of modern furniture enterprises into mahogany furniture is very advantageous in many aspects; but the traditional mahogany furniture enterprises have been able to continue to grow steadily for so many years, and they certainly have their own unique advantages in order to stand up under many “rolling downâ€. inverted. Advantages of modern furniture enterprises 1. Strong strength, strong capital to look at those modern furniture enterprises that also do mahogany furniture, can be described as powerful: Qingdao Yimu, which owns more than 10 wholly-owned and shareholding subsidiaries, with total assets of nearly 1 billion Yuan; Dynasty Furniture has 11 branches, and the products have more than ten series of thousands of varieties; Zhongzhixin Furniture has 16 branches and 60,000 square meters of large-scale logistics center... strong strength, can guarantee from the foundation These companies can guarantee the best quality and quantity in R&D, production and promotion. 2. Prosperous development, management and regulation Modern furniture enterprises have a sound management system and system, which can well standardize operations, so that each work forms a set of processes and standards, as long as it is done according to this process standard. It is. This can greatly improve work efficiency and production capacity. Many mahogany furniture companies do not have a complete departmental structure, let alone a standardized management system. 3. Design innovation, advanced equipment Modern mahogany furniture made by modern furniture companies, most of which are medium and low-grade materials such as Hedgehog rosewood, the cost is lower, the style is mainly new Chinese, so that there is more space to play, do more in line with this The mahogany furniture of the era. In addition, the production equipment of modern furniture enterprises is more advanced than traditional mahogany furniture enterprises in terms of precision and speed. It can even be produced by assembly line, with high speed and high precision, which is suitable for the development of today's industrial age. In the traditional mahogany furniture, the chucks and rags are 4. The channels are broad, and the marketing channels are widely spread in many modern furniture enterprises. In addition to the traditional stores and exhibitions, many of them use e-commerce to open channels. Open the mall online, etc. At present, Qingdao Yimu and Qumei Furniture have malls. In terms of brand promotion, modern furniture enterprises have professional planning and are willing to invest. For example, a certain enterprise in Shenzhen transformed into mahogany furniture, the cost of two series of products has reached 20 million, which is unmatched by many traditional mahogany furniture companies. 5. The decoration is in place, the team professional modern furniture enterprise pays great attention to the experience and atmosphere of the exhibition hall. Many modern exhibition halls are equipped with soft clothes, lighting and accessories, which are very pleasant and pleasant, together with professional sales staff. Explain, give a very good service experience, and thus facilitate the order. The reporter once consulted the information about the products of Qumei Furniture Beijing Head Office. The reception staff answered questions in detail for the reporter and sent a message to the reporter in time after the end of the call, indicating that there is any need to call her directly. Consulting, this detailed service experience is not enough for many traditional mahogany furniture companies. The small one of the mud, the traditional mahogany furniture used in the joint method is very complicated, and because of the complexity, it can be so strong. Advantages of traditional mahogany furniture enterprises 1. The carrier is excellent, the craftsmanship of mahogany furniture distinguishes the other furniture, is the material. Compared with modern enterprises, the furniture made of materials such as hedgehog, red sandalwood and bahua, many traditional mahogany furniture companies use high-grade materials such as rosewood, red sandalwood and huanghuali, and many of the furniture produced with these high-grade materials can be called For art, the value is much higher than the average furniture. In addition to the material, there is an important point in the process. “The enamel structure produced by some modern furniture companies has been simplified in order to adapt to the mass production of machines. It is no longer the traditional mahogany structure. Modern furniture companies pay more attention to the shape and appearance, and have no understanding of the mahogany process.†Dai Weihong President Dai Aiguo told reporters. "Many modern enterprises are produced by assembly lines, and the degree of mechanization is high. However, there is no way to achieve the standard of traditional mahogany furniture for carving, sanding, etc., which is the need for manual masonry furniture," said Zhang Xiangrong, general manager of Mingtang Redwood. "Many of the mahogany furniture produced by these modern furniture companies are not improved on the basis of mahogany furniture, but on the basis of solid wood." Wang Yaojia, director of marketing of Guoshou Redwood, also mentioned. It is understood that some Chinese furniture produced by modern furniture, their enamel structure, some are the combination of white raft structure and mahogany structure. For example, they will be fixed by the connection method of round enamel and adhesive. Some of them are used in the joints of oblique shoulder shackles and right angle shackles commonly used in white wood furniture. It is no longer the traditional mahogany furniture. Some very complicated splicing methods such as ç²½ 榫. In addition, in order to improve efficiency, the carving of mahogany furniture produced by modern furniture is mostly computerized, and the grinding is also used for machine polishing, and the lacquer is also used for painting and waxing. The traditional mahogany furniture will also be carved by computer. However, in the later period, the details will be manually engraved to improve the details of the agility, especially in the carving of some characters and beasts. Is there any artificial carving in the later stage? A lot of difference. 2. Cultural heritage, profound knowledge "The mahogany furniture pays attention to the wood and the cultural heritage, the consumers who really like mahogany furniture, or the mahogany furniture that will choose the traditional method." "Modern furniture business made of mahogany furniture It seems to be very style, in fact, it is much more interesting, but it is similar. The new Chinese style they do is mainly based on the improved Ming style, but the Ming style style is easy to imitate, but it is more difficult to make the rhyme. "A lot of mahogany furniture made by modern enterprises has lost its essence. Redwood mahogany, to put it bluntly, must retain some of the original things to be called mahogany furniture." When interviewing a number of corporate leaders and experts, They have expressed their opinions. The mahogany furniture pays attention to the craftsmanship and philosophy of the craftsmanship. These points make the traditional mahogany furniture. Some mahogany furniture that has been modified in shape or engraving, if there is no deep understanding and understanding of traditional culture, the furniture produced is indeed invisible but has no rhyme. Advantages and disadvantages are a double-edged sword, which can be transformed into each other. In fact, the advantages and disadvantages of making mahogany furniture are not absolute and can be transformed into each other. Modern furniture companies have innovative product design thinking, but may correspondingly, it will lose some of the craftsmanship and cultural charm of traditional mahogany furniture; in turn, the traditional cultural characteristics of mahogany furniture, it means that their thinking may be limited, The lack of modern furniture innovation concept is also unfavorable to the long-term development of the company. In terms of materials, modern furniture companies are relatively low-end materials, and because of the low cost, they dare to innovate in various designs. Traditional mahogany furniture uses high-grade materials, and the cost of design failure is very high. In addition, even the team that modern furniture companies are proud of, from the front line production workers, designers, sales personnel, management personnel, if you have excellent professional skills, good cooperation, no development for a few years is not perfect However, traditional mahogany furniture, there are already many experienced personnel, the lack of may be the method and system to build these people into a strong team. “Many modern enterprises make mahogany furniture sold much more expensive than traditional mahogany furniture companies, but they are lower in craftsmanship and cost than traditional mahogany furniture. Our traditional mahogany furniture companies have to reflect on why our products It is cheaper than others to sell, and the cost is higher than them. Modern enterprises use the thinking of modern furniture to make mahogany furniture, and take the brand packaging route. This is something that many traditional mahogany furniture companies can't do. Keep our original Features, absorbing the good practices of modern furniture companies, this is a breakthrough point for us." Wang Yaojia concluded in the interview.