Market bottlenecks security engineering business road where?

With the rapid development of the security industry and fierce competition in the security market, security engineering companies have also been affected to a certain extent. As the "contact person" between product manufacturers and market users, it plays a crucial role in the cultivation, promotion and rapid development of the security market. As there has always been a lack of market regulations, the security industry has emerged market bottlenecks.

The bottlenecks in China's security industry are mainly reflected in the following aspects:

First, the lack of market resources With the rapid development of the security industry in recent years, early security project customers mainly from public security agencies, government agencies, financial institutions and other industries security products, engineering needs have become saturated, most of the departments have With the installation of a security system, the limitations of the project increase.

Second, the lack of financial resources early due to the relatively small number of engineering firms, the competition is not so fierce now, so the project is also more likely to obtain projects, and Party A's settlement payments are also more compatible. However, with the increase in the number of engineering firms, this competition has been gradually exacerbated, and more and more advancement projects have emerged, causing the lack of liquidity for engineering firms, which further affected the development of the company.

Third, the product line of misunderstanding With the further development of the security industry, security products become more variety. Engineers have particularity and specificity in the application of security products in many projects. If they are unfamiliar with the product, they will use it arbitrarily, which will compromise the functionality of the system, fail to achieve the desired results, and adversely affect the engineering company. .

So, how should security architects deal with such bottlenecks?

First, the competition between innovative business security project providers has always been very fierce, and according to the survival principle of the survival of the fittest, elimination is inevitable. With the development of security, information, networking, and integration, engineering firms should act in innovation. Only by insisting on innovation can they keep up with the pace of the new era without being eliminated by the market.

Second, provide system solutions In the security engineering design, construction process, the project providers and distributors should cooperate with each other to do a good job. The dealer's familiarity with the product is better than that of the engineering firm. It can provide better suggestions on the rationality of product selection. Combined with the engineering engineer's practical experience, the two complement each other and achieve better results.

Third, to enhance software application capabilities is now a digital era, security engineering business not only to understand the hardware, but also familiar with the software, so that it can quickly solve problems in the construction and maintenance process to avoid excessive problems.

Fourth, establish their own brand In order to gain a firm foothold in the security market, companies must have long-term goals, establish their own brand. Brands in the product promotion can enable companies to focus on propaganda, simple and focused, impressive, help consumers familiarize themselves with the product, stimulate purchase desire. In the disordered competition in the security engineering industry, whoever builds the brand first will be able to emerge from the industry and seize the industry opportunities.

Fifth, improve the quality of service Engineering quality is the best witness of the brand, but the quality of service can bring more customers. With more and more people joining the field of security, the entire market capacity continues to increase. In order to fight for more markets, only fight services, security services have become an indispensable part, especially after-sales service. No brand after-sales service is not really a brand. All along, after-sales service is the weakness of this industry. For security project developers, having an experienced construction team is one of the foundations for business development, but it is equally important to organize and train a qualified after-sales service team.