How to grasp the opportunity of "Hardware go to the countryside"

In recent years, due to the slowdown in economic growth in the world's major economies and the weakening of foreign demand, the State Council has proposed that the expansion of domestic demand is the key to expanding domestic demand, and the introduction of various relevant concrete measures to expand domestic demand in order to boost domestic demand and stimulate steady economic growth in China. In order to convert the potentially huge consumer demand in rural areas into real purchasing power, the Ministry of Finance and the Ministry of Commerce have proposed the fiscal policy to promote the "home appliances to the countryside" and "cars to the countryside" hardware tool kit portfolio.

In fact, the start and progress of each major project in the country will drive the development of the relevant industry chain. At present, along with the implementation of the combination of “home appliances to the countryside” and “cars to the countryside” hardware kits, it will promote the development of the household appliances industry in the mainstream industry. In addition, the development of upstream and downstream industries will eventually be driven by the slowdown of economic growth in the world's major economies. Foreign demand will weaken. To expand domestic demand and stimulate the steady growth of China's economy, the State Council proposes that expanding rural demand is the key to expanding domestic demand, and will be introduced. All relevant concrete measures to expand domestic demand. In order to convert the potentially huge consumer demand in rural areas into real purchasing power, the Ministry of Finance and the Ministry of Commerce proposed a fiscal subsidy to promote the policy of “bringing home appliances to the countryside” and “cars to the countryside”.

In fact, the start and progress of each major project in the country will drive the development of the relevant industry chain. At present, along with the implementation of “home appliances to the countryside” and “cars to the countryside” in China, it will not only promote the development of the home appliance industry in the mainstream industry, but also end It will drive the development of its upstream and downstream industries. The hardware tool set combination industry quietly entered the rural market with this spring breeze.

Since the "home appliances, the car to the countryside" to bring out the "hardware to the countryside" tide, how companies in the "hardware to the countryside," this wave of standing in the spring tide? The author believes that the hardware tool set combination company must do the following homework.

Although the central government has introduced a series of policies to benefit farmers and benefit farmers in recent years, the income of peasants is still lower than that of cities. The purchasing power of farmers is limited. Every peasant’s income is hard-earned, so farmers are When purchasing a combination of hardware tools, it pays more attention to the quality of hardware tools. Although the rural market is vast, it is by no means a "park" for fake and shoddy products, nor a "garbage dump." Enterprises and merchants who are keen to explore the rural market must truly regard the purpose of serving the peasants as their heart, and send them what they really need to trust in quality. Otherwise, they will be severely punished by the market.

After nearly 20 years of development, new products and hardware kits have evolved and many new products have been derived. These new hardware products may not have been new in the first-tier cities, but they may be a hot commodity in rural areas. Do not forget that the countryside will also look ahead. It is recommended that product reforms be carried out as far as possible to introduce new products!

Seize the sales channel in the era of product demand in short supply, manufacturers occupy an absolute advantage, of course, channels do not have the right to speak; in the era of basic product supply and demand balance, brand manufacturers can also take the initiative through the brand advantage, access to mainstream channels and consumers However, now all industries have already produced excess products. Having channels means having a market. Therefore, the status of channels has become more prominent and has even become a bit of a distraction. In the second- and third-tier cities and rural hardware markets, there are still no channel providers, individual businesses, small grocery stores, etc., that can be used to control the manufacturers, or the mainstream of the channels. The hardware tool set combination companies must seize sales channels and quickly occupy the market.

Innovative sales model Since home appliances can go to the countryside, why can't hardware kits go to the countryside? As far as the current situation is concerned, hardware tools companies cannot go to the home appliance mode, but they can take other paths. For example, the state introduced a subsidy policy for agricultural machinery as early as 2004. Most farmers have their own agricultural machinery, so naturally some tools are needed. Simple maintenance. In foreign countries, basically every household has multiple sets of tools. In China's rural areas, there are fewer families with a complete set of household tools. Few families own tools to buy tools themselves. Household tools are used as a kind of home essentials. Although it is not particularly time-consuming, it does not have to be troublesome when it is needed. If you bundle a hardware tool kit with a farm machine, I believe many people can accept it.

To increase the brand awareness and hardware tool set combination in order to become bigger and stronger, you must create your own brand. The rural market has broad prospects. The hardware companies who are interested in the vast rural market must grasp the opportunities to open up the rural market and do a good job of brand promotion. Buying tools in rural areas will take a long time, so it is a potentially powerful way of propaganda. It is recommended that companies set their own markings and each tool to be perfectly embedded. The best labeling lifespan can be longer and increase the timeliness of propaganda.

The industry quietly entered the rural market with this spring breeze.

Since the "home appliances, the car to the countryside" to bring out the "hardware to the countryside" tide, how companies in the "hardware to the countryside," this wave of standing in the spring tide? The author believes that the hardware tool set combination company must do the following homework.

Although the central government has introduced a series of policies to benefit farmers and benefit farmers in recent years, the income of peasants is still lower than that of cities. The purchasing power of farmers is limited. Every peasant’s income is hard-earned, so farmers are When purchasing hardware tools, the quality of hardware tool kits is more important. Although the rural market is vast, it is by no means a "park" for fake and shoddy products, nor a "garbage dump." Enterprises and merchants who are keen to explore the rural market must truly regard the purpose of serving the peasants as their heart, and send them what they really need to trust in quality. Otherwise, they will be severely punished by the market.

After nearly 20 years of development, new products and hardware kits have evolved and many new products have been derived. These new hardware products may not have been new in the first-tier cities, but they may be a hot commodity in rural areas. Do not forget that the countryside will also look ahead. It is recommended that product reforms be carried out as far as possible to introduce new products!

Seize the sales channel in the era of product demand in short supply, manufacturers occupy an absolute advantage, of course, channels do not have the right to speak; in the era of basic product supply and demand balance, brand manufacturers can also take the initiative through the brand advantage, access to mainstream channels and consumers However, now all industries have already produced excess products. Having channels means having a market. Therefore, the status of channels has become more prominent and has even become a bit of a distraction. In the second- and third-tier cities and rural hardware markets, there are still no channel providers, individual businesses, small grocery stores, etc., that can be used to control the manufacturers, or the mainstream of the channels. The hardware tool set combination companies must seize sales channels and quickly occupy the market.

Innovative sales model Since home appliances can go to the countryside, why can't hardware kits go to the countryside? As far as the current situation is concerned, hardware tools companies cannot go to the home appliance mode, but they can take other paths. For example, the state introduced a subsidy policy for agricultural machinery as early as 2004. Most farmers have their own agricultural machinery, so naturally some tools are needed. Simple maintenance. In foreign countries, basically every household has multiple sets of tools. In China's rural areas, there are fewer families with a complete set of household tools. Few families own tools to buy tools themselves. Household tools are used as a kind of home essentials. Although it is not particularly time-consuming, it does not have to be troublesome when it is needed. If you bundle a hardware tool kit with a farm machine, I believe many people can accept it.

To increase the brand awareness and hardware tool set combination in order to become bigger and stronger, you must create your own brand. The rural market has broad prospects. The hardware companies who are interested in the vast rural market must grasp the opportunities to open up the rural market and do a good job of brand promotion. Buying tools in rural areas will take a long time, so it is a potentially powerful propaganda approach. It is recommended that companies set their own markings and each tool to be perfectly embedded. The best labeling lifespan can be longer and increase the timeliness of propaganda.