Hardware power tools step into the golden period of development

In the golden period of development of electric tools, China is a major producer and exporter of hardware tools. Among them, most of the electric tools sold worldwide are produced and exported from China. China has become the world's leading supplier of electric tools. Although China's hardware tools industry is relatively large, due to factors such as weak technological innovation, over-monotonous market structure, and weak brand influence, many hardware and tool manufacturers often lack core competitiveness and are difficult to become bigger and stronger.

According to Luo Baihui, general secretary of the International Mould and Hardware & Plastics Industry Suppliers Association, China's domestic electric tool market, domestic sales of electric tools has accounted for 90% of total sales, while various imported brand products only account for 10% of the market share. . In the foreign power tool market, the proportion of China's manufacturing continues to expand, and China has become a global power tool production base. The domestic electric tool market is more strict with the quality and brand of electric tools. Regardless of whether it is an electric tool distributor or a direct end user, they attach great importance to the quality and brand of electric tools. Therefore, the inclination of the market for good quality, good brand electric tools has increased. This is an increase, indicating that the power tool market is maturing.

After the recovery of the international economy, hardware tools ushered in the golden period of development of the export market, especially in the developing countries. Due to the relative lag and overall ageing of the machinery processing industry in developing countries, there is a strong demand for imported hardware products. The hardware products business quickly seized this great opportunity to gradually develop trade agreements and contacts. Huge export market and trade business. Luo Baihui suggested that hardware foreign trade companies should take measures to respond to the situation, take timely measures to actively participate in international exhibitions, improve product quality, increase product innovation, vigorously create low-carbon products according to the international economic situation, and understand the European Union's directives for the export of hardware products. While opening up the banner of expanding foreign markets, China's hardware products will increase its international market share.

Power Tools Enterprise Foreign Trade Marketing Strategy:

Improve the technological level To consolidate the currently occupied market and further cultivate and develop new markets, we will focus on the following aspects in the future: Further improve product quality and accelerate the development of new products. In particular, we must focus on accelerating the development of battery-powered tools and electronically-controlled power tools, and constantly improve the level of power tools and product quality.

The development of production technology to intensive, flexible, automated, professional and coordinated production network development. Should gradually change from the order of production, neutral packaging exports to export their own brand-name products. The DLP production and neutral packaging production methods have indeed played an important role in rapidly expanding the export of electric tools in China, but this is not a long-term solution, because this kind of operation cannot establish the image of Chinese companies and create their own brand name. Our country’s Some production companies can only be an obscure processing plant, while middlemen get huge profits. In addition, brand-name production often hides the hidden dangers of trademark infringement disputes. In order to promote the healthy development of China's power tool foreign trade market, and safeguard the legitimate rights and interests of China's power tool industry, we must strive to create our own brand name in the export of our products and obtain our due profits. Fully implement safety certification and electromagnetic compatibility certification for electric tools, and implement export license for electric tools to continuously improve the quality and level of electric tools.

Exploiting emerging markets to further study the European and US power tool trade practices, and while stabilizing and continuously expanding the share of China’s power tools in the North American market in Western Europe, actively explore new markets and achieve market diversification, with particular emphasis on exploring the African and Latin American markets. And Eastern European markets.

Oppose low-price competition and standardize the export market. Except for some foreign-funded enterprises, most of the electric tools exported by China are generally low in price, and the main reason for this phenomenon is that the export enterprises compete with each other at low prices. The harm is quite serious. Some state-owned enterprises generally have superior quality products, but due to high costs, they have fallen into competition, and some of the poorer quality and even poorer ones have used low-price competitive marketing methods to export one after another. The market has caused adverse effects and damaged the image of our products. Especially in the past two years, this phenomenon has been extended from the foreign trade market to the domestic market, causing the overall economic efficiency of the industry to decline. In order to benefit the national nation, it is necessary to further standardize the market and promote fair competition so that the foreign trade market for electric tools can truly thrive.