Hardware locks companies: four major sales channels competition

For hardware lock enterprises, the selection of optimized sales channels is conducive to rapid product sales and stable development of enterprises; and choosing a reasonable marketing model is conducive to expanding the influence on buyers or franchisees. More importantly, it is conducive to the increase of profits in the entire industry and the enhancement of corporate competitiveness. Therefore, the discussion and research on the sales channel mode of China's hardware lock industry will help enterprises better adapt to the future development needs of the industry. So, what are the sales channels of today's hardware lock companies?

One: hypermarket sales model

This model is generally a hybrid supermarket for home, building materials, hardware and other products, and its form is similar to that of our large supermarkets in the field of fast-moving consumer goods. It is generally a store-style sales model, and its key link lies in the location of the store and the management of the supply chain. The competitive advantage of this model is that the city coverage of its store is high, easy to purchase, and convenient for logistics. And its supply product positioning is also professional and DIY products. The targeted target customer group is construction companies, families, etc. The mode of operation is generally a chain of direct-operated stores, so it is bound to increase the cost of investment.

Of course, the hypermarket model has a certain contribution rate to the procurement of tools related to construction, but because of the limited market segmentation it satisfies, it can only be regarded as an auxiliary mode for the hardware lock industry.

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