E-Commerce Era Comes: Floor Brands Can Break Through Local Limits

If the flooring companies can seize this opportunity, seize the opportunity to develop e-commerce. By using its platform for e-commerce at an extremely fast pace, it has flown across the country and even the global market. In the process of the floor companies seizing the market, the survival of those companies that are self-styled and want to defend their own party market will be even more difficult.

Flooring Industry Status: "Reshuffle Theory"

There is a long history of the flooring industry being faced with shuffling, and various businesses and scholars hold different opinions. However, everyone does not evade some of the problems in the flooring industry.

China's flooring industry rose from the 1980s. With the development of society and economy, the market has continued to expand. A lot of capital has flowed into the flooring industry and grabbed this piece of cake. As a result, flooring companies throughout China have mushroomed and are crowding the market. Due to the low entry standards of the flooring industry, it also caused the whole industry market to be qualitatively competitive, with a lack of culture, brand dispersion, and no core competitiveness. Many flooring companies are often located in the periphery of the company and are involved in the development of basic industries. The local market is the main living space. Although some companies once tried to make a national market, they eventually returned to the local market.

The lack of such a strong brand in the industry has brought excessive competition to the flooring industry, which has led to a drop in profit margins and waste of resources. At the same time, the state's real estate control policies, the lack of global timber resources, the price hikes in the mainstream of floor materials, and human resources have also challenged the development of the flooring industry. The flooring industry is in urgent need of the arrival of the brand era.

How can a flooring company break through this turmoil and move out of local boundaries to occupy the industry market?

E-commerce or opportunity.

The era of e-commerce is coming

The home industry industry e-commerce era

With the popularization of the Internet, e-commerce has developed rapidly. According to report, in 2011, the global e-commerce market is expected to reach 680 billion U.S. dollars. As of March 2011, the number of Internet users in China has reached 457 million. In 2013, the scale of China's online shopping transactions is expected to exceed 1 trillion yuan. ... The huge purchasing power can not be ignored, commodities trading through the Internet has become a trend. When the traditional real estate home industry encounters modern web carriers, the e-commerce era of the home industry is bound to come.

The reporter interviewed some decision-makers in the flooring industry regarding e-commerce in the home industry. Among them were opponents, waiters, and practitioners who had already achieved initial success on this e-commerce platform. Various companies have different views on e-commerce, but most of the decision makers have seen the huge potential of e-commerce. They believe that e-commerce is a very advantageous channel for enterprises and they have a very optimistic attitude toward e-commerce. , and said that it will take action in this area in the future.