Door and window dealers "difficult"

In the new economic normal environment, the production profits of the doors and windows enterprises were diluted. At the same time, more and more dealers complained that the business was difficult to do. Among them, there is no lack of economic environment and the impact of new channels such as the Internet, but in essence, this has a lot to do with the dealer's business philosophy and operational management. So, what is the cause of dealer business difficult to do in the end?

Homogeneous business model lacks the ability to integrate Many door and window dealers in a considerable period of time, its profit model is actually repeated, that is, we all do more than 80% of the things are repeated, the repeated practice will eventually force everyone To a corner, under the premise that the door and window products cannot be greatly different, the homogenized business process will eventually make the window and door dealers' ability to make money fall rapidly.

In many cases, door and window dealers often cannot improve their profitability from one point or several points. They basically follow the strategy, in addition to follow their counterparts, but also follow the doors and windows manufacturers. As a result, a considerable number of door and window dealers are constantly urging door and window manufacturers to do more for their new products. If after finding a good product, there are many follow-ups, the distributors adopt a low-price strategy, which will cause a devastating blow to the original good market order of doors and windows.

The cost of supporting storefronts from single items is getting higher and higher. With the gradual growth of distributors and the flattening of manufacturers' channels, ways to make money from past door and window products have become difficult and traps have piled up, and many will not. Going down, we can't improve the grades, increase the number of people, expand the area, etc. We can't find a breakthrough point. Profits are like the ponds in the area of ​​Liyang gradually drying up. Door and window dealers are making it harder and harder to make money from uni-single, single-product single-book transactions. At least making money is no longer as simple and easy as the profit structure has changed, and the profitability rules have changed.

In addition, door and window dealers are basically shops for renting shopping malls. As the rents for shops and shops increase, the cost of stores increases. Many windows and shops have less than one month's profits, and there are other expenses: staff salaries, advertisements. Fees, delivery fees, promotion fees, human expenses, etc., of which, the current shopping guide costs are also rising, and want to attract a good shopping guide, must be given an attractive salary.

The market activity for doors and windows has become more and more, and now it has reached a situation of “not promoting sales”, which virtually dilutes the profit space of dealers. In the future era, it will be an era of industrial integration and ecosystem. All enterprises need strategic reconstruction and integration of resources. Door and window enterprises must also learn and manage, and they must be effective in management, cost control, and performance improvement.