Digital Intercom Industry Welcomes Chaoyang

With the gradual opening of the smart home market, full-time building intercom manufacturers have begun to get involved in the smart home sector, integrating home security, lighting, and home appliance control functions on the basis of traditional intercom systems. Po Chong Technology Zheng Junhai said that in the future market, building intercom will be more to increase the function of some smart home, so that the building intercom quality changes, the two will be more closely integrated. Predicting the future, digital building intercom products will inevitably become the mainstream of market development.

Analysis of the current status of digital building intercom development

Digital and analog has always been the topic of market development. With the continuous deepening of digitization, the all-digital era has gradually emerged. When it comes to forecasts, no one can accurately grasp the direction of the 2014 China's TCP/IP all-digital video intercom, because there are too many uncertainties in this year, such as the economic situation, or financial policies, real estate policies, etc. Wait.

In the projects that have been started from 2012 to 2014, although the situation of residential sales is not optimistic, it should not have a great impact on the TCP/IP all-digital building video intercom and smart home supporting the relevant intelligent communities. The proportion of funds in the two properties is relatively low.

If the per capita per capita TCP/IP digital building video intercom system is 800 yuan, the average area per 100 square meters, the intercom equipment price per square foot is 8 yuan, and the 2013 national residential sales are 860 million square meters. With this benchmark, the market for video intercom is about 6.88 billion yuan. In the future, TCP/IP full-digital video intercom will be the absolute mainstream, in which TCP/IP all-digital building video intercom products will occupy 70% or more of the total.

From a product point of view, China's building intercom market is now undergoing a process of converting from analog to digital and from bus to TCP/IP. In the new residential residential building video intercom project, more than 70% is based on international use. Full digital building video intercom under the standard TCP/IP transmission protocol. In general, the digital intercom system has entered the substantive application stage. The TCP/IP technology has been widely accepted by the owners in new real estate projects. Each manufacturer has promoted the TCP/IP all-digital intercom system as a new business growth point. At the same time, many real estate developers also highlighted the digital intercom system as a selling point for real estate.

On the other hand, as the low-end manufacturers in the intercom industry continue to intervene in this industry, low-cost vicious competition occurs from time to time, further exacerbating the already fiercely competitive environment, coupled with rising raw materials, production costs, and management costs. The profit margin of the product is getting smaller and smaller, and the small-scale TCP/IP digital video intercom production enterprise is facing difficulties.

Today, TCP/IP all-digital intercom products have gradually changed from a highly professional industry to a semi-professional industry, and have begun to gradually extend to the civilian market. In this case, the price of products will become more and more transparent. In this environment, product suppliers can only continuously increase the added value of products and customer satisfaction, and find their own living space in the market segment.

Digital PK simulation, all the right to talk to the market

Although digital/analog hybrid networking products account for half of the market, all-digital building intercom products only account for 7% to 10% of market share, but this figure is stable in first-tier cities such as Beijing, Shanghai and Guangzhou. The growth rate. Moreover, digitization and networking are the main trends in the development of intercom technologies in the future. This is a fact that no one can change. The market for “digital home” is gradually being formed.

Some people think that the digital building intercom system can certainly regain 80% of the market share of the current analog system within five years. Because digital building intercom products have many functions, they can be linked with smart homes, elevators, or more advanced functions. In addition, digital intercom installation and maintenance are very convenient. The development of modern society is rapid. Within 5 years, it is certain that the market share of analog system products will become 20%, and that of digital products will be 80%. Sooner or later, the intercom system will be the digital world!

Some people also think that digital intercoms are expensive, and it is impossible to think that the market will occupy a large scale. Nowadays, building intercoms can see people, and can intercom and open doors. It is impossible to change the status quo of large-scale use of simulation systems for real estate. Now, not only is the digital installation and maintenance simple, but also the analog one-line transmission is convenient and quick. It is impossible for the figures to pull down the simulation within five years. In the project PK, digital intercom only by the side of the station!

In fact, the digital intercom system and the analog PK are like the digital surveillance and analog surveillance. The market presents the situation which kind of product is cost-effective. However, with the development of technology, digital things will surely be the mainstream in the future. However, digital products still have high cost problems. Therefore, with the continuous development of technology, we hope to have more reasonable prices in order to better promote its marketization process. .

Market Changes, Digital Intercom Boosts Smart Homes

The integration of building intercom and smart home has also been more than just a verbal concept. With the constant changes in market demand, "smart home" can be called synonymous with "fashion". In recent years, under the attention of industry giants, the market atmosphere can be called "hot". As one of the subsystems of building a large-scale system of smart homes, building video intercom also wants to ride this “swim” to keep up with the pace of the market, and more and more specialized building intercom manufacturers have begun to penetrate into the field of smart homes. The integration of the floor word intercom system and the smart home system has made the security market more “rich and colorful”.

Yang Xu, Marketing Manager of Xiamen Lilin Technology Co., Ltd. mentioned that the building intercom system is the basis of smart homes and an important direction for the smart home industry. The building intercom system is an essential system for new residential developments and carries an important responsibility for safeguarding the safety of families and communities. Since the intercom equipment not only occupies the entrances and exits of communities and families, but also the indoor units are deep in the homes, they are turned on 24 hours, occupying the main part of the living room. Location, with a certain degree of user stickiness, has natural advantages in hosting smart communities and landing smart city applications.

The smart home system is based on the Internet and the Internet of Things. The digital building intercom is also based on the Internet. The digital building intercom system can build a good channel for homes and communities. Digital building intercom indoor units are also comparable. Easy to form a smart home control center. So smart home is able to drive digital intercom better development.

The combination of building intercom and smart home, in a sense, can be said to be the inevitable result of the development of the building intercom system from analog to digital.

Chaoyang industry, new economic growth point worth exploring

In fact, digital PK simulation, the problem refracted is undoubtedly a price issue. With market demand, price competition is a "double-edged sword." The negative impact of low-price competition in the building intercom industry has attracted the attention of a large number of companies. Many building intercom companies in the Pearl River Delta region have linked numbers, networks, and building intercoms. This has led to a change in digital, TCP/IP networking, and the introduction of semi-digital intercom products and digital intercom products. Market application prelude.

At present, some real estate benchmarking projects in Guangdong Province, after adopting all-digital building intercom products, will play an active role in the promotion of digital intercom products, and will allow more and more real estate to move toward digitization. Industry sources pointed out that digital technology can provide users with an intelligent lifestyle, solve various problems in real life, and turn the scenes that appear in science fiction movies into reality.

However, the main factor restricting the development of digital intercom products is price. Digital intercom products need to form a new industrial chain to reduce prices.

At present, digitization and networking have become a trend in the building intercom industry. Modular hybrid products are gradually favored by the majority of users. We believe that with the gradual popularity of the Internet, more and more users will gradually accept digital products. Networked and digital intercom products will usher in a broader space for development. Chaoyang industry, new economic growth point is worth exploring.