Dialysis: Four strategies for the development of small and medium paint companies

At present, many small and medium-sized paint companies have collapsed and are expected to fall more in the second half. Behind the crisis of a small and medium-sized paint company, we see the deterioration of the entire competitive environment and policy environment. For small and medium-sized paint companies, How to finance and how to become a brand has become the most pressing issue.

For the two major situations of the weak and difficult financing of small and medium-sized paint companies and the experience of the author's small and medium-sized enterprises, we can try to crack the crisis of small and medium-sized paint companies from the following aspects.

First, the employee's equity:

One of the major problems affecting the sustainable development of small and medium-sized paint companies is that as the owner of the entrepreneur, they are the only ones to implement the 100% holding company model, neglecting the shareholding plan of the management and key staff, which leads to continuous loss of talent. As far as the size of small and medium-sized paint companies is concerned, it is impossible to compete with state-owned enterprises and foreign-funded enterprises in terms of development space and salary. In this context, it is unattractive for talents, of course, if the owners themselves With the passion and ability to start a business, it is still possible to attract a group of followers under the influence. The question is, what else can be given to people besides hope? Shareholding and dividend rights may be a good choice and start. Remember, there is a team with everything.

Second, the capital operation for small and medium-sized paint companies, many of you who are not important, standing behind you who is more important. For the boss, whether or not you can open your mind to attract external funds to flood the company's energy has become a major indicator of its ability to achieve success. A good capital structure can help companies to attract more outstanding investors. The premise is that you have to focus on the topic. I will continue to focus on the topics below. Remember, having a good shareholder is equal to having a good future.

Third, the topic of developing strategic strategies is very illiquid, but it is very pragmatic for small and medium-sized paint companies. There are no strategies for small businesses that often become topics discussed by experts. For small businesses, strategy is to survive. The strategy is to consider clearly. What are you doing in the future? Specifically, the strategy of small and medium-sized paint companies should be: Focus. Focus on a certain industry or a certain area, go deeper, continue to develop, until the final formation of irreplaceable competitiveness. We often say that there are tens of millions of business students and two dead paths: diversification and non-global brand network - border expansion. Focus is king. If you go against the path of focused development, the capital market will not be able to favor you. The capital market needs irreplaceable competitiveness. Remember, focusing on breakthroughs is a strategic weapon.

IV. Brand Communication Under the special media communication environment in China, the brand communication mode of traditional media is obviously not suitable for small and medium-sized paint companies, and the cost is too high. Under the background of the gradual replacement of the media by new media, the mode of dissemination of new media led by Weibo has gradually become mainstream, and the importance and investment of small and medium-sized paint companies in this regard are still in a wait-and-see period. It is recommended to pay attention to Weibo communication and pay attention to all low-cost network transmission routes. After all, SMEs can choose not to disseminate as much as possible.

Remember, the spread is everywhere.