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"Credit death" affects industrial development, mahogany furniture is expected to introduce new national standard
In the past two years, some media have made a conclusion on the mahogany furniture industry: "In the past two years, small and medium-sized mahogany furniture enterprises will die three or four percent." At first glance, the conclusion is bold and bold, but it is not a criticism of refutation, but a voice of approval, as if this is the consensus of the entire industry. Indeed, in the market economy, no matter which industry, there will be “newborns†and “eliminators†every moment, but the reasons for “life†and “death†bring a distinct imprint of each industry. In the mahogany industry, the possibility of facing “death†is not just some of the weaker SMEs. At that time, there were two main reasons why the mahogany furniture industry attracted a large amount of capital investment. One was “absolutely good†and the other was “no worries about salesâ€. Why do you say "absolutely good"? First of all, because mahogany raw materials are scarce resources, many people feel that they can “price increaseâ€, so they have determined that the redwood industry “will never lose moneyâ€. Who is not willing to do business without making a profit? Those who have money to find a good project investment are of course willing to invest their money in mahogany furniture. In addition, in the past few years, the mahogany furniture market is basically in a state of insufficiency. How many furniture can be sold by most manufacturers, no matter how good or bad the quality is, it will be robbed. As a result, the mahogany furniture factory at that time always quickly invested the money earned in expanding production. "The factory area is large and the number of workers is the same." In addition to production and sales, an industry has an after-sales service. Whether the product can be sold out, whether it is good or bad, then consumers will not pursue quality problems? The main reason why the mahogany manufacturers who have quality problems can still “safely spend the day†is that consumers do not understand mahogany furniture, and even if consumers find quality problems, they cannot collect evidence because of the technical limitations of the appraisers. In this way, the "national standard" seems to be a piece of paper, at least in law to take these manufacturers helpless, so that manufacturers are more fearless. It is precisely because of "stable profits and no compensation" and "there is no fear of fear", so that more funds have turned into the redwood industry without hesitation, and even some investors have no knowledge of the redwood industry. At the same time as more funds rushed into the mahogany industry, some of the mahogany manufacturers turned to the ruined gears and began to be promoted. The more new manufacturers, the faster the dying gears will turn. Intensified industrial competition, of course, is directly caused by many small enterprises with weak foundations and low quality. However, the facts prove that some large and medium-sized enterprises that seem to have competitive advantages are also the ones to be eliminated. The redwood industry is indeed a bit tricky. The use of these tricks does make some people earn "quick money", but the money is not "more profit", but only "early earn". It's like we use credit card overdrafts. The more overdraft this month, the more we will pay next month. It is only the behavior of these mahogany enterprises that they are "overdraft credit", using the credibility of the company to exchange money, and the creditworthiness is consumed, and it is time to "pay off debts". Of course, enterprises have no credibility, so they have to pay back. The greater the visibility of the company's "brand", the more "debts" need to be repaid, the greater the funding gap, and the faster the company "dead". Therefore, from the perspective of “credit deathâ€, once a problem arises, large enterprises and brand enterprises are even more precarious than small enterprises. In fact, on the issue of credit, mahogany furniture companies have received many warnings from “negative materialsâ€. Whether it is a brand with a strong “Da Vinci†or a huge industry such as Fujian Xianyou, once the crisis of integrity occurs, it seems so unbearable. one strike. Integrity will always be a problem that must be compared to the market. But even if you know that "credit is dead," some mahogany companies will not easily abandon these "interests" at their fingertips. Just as CCTV interviewed some of the mahogany furniture companies in Xianyou, the answer was “Throwing the white skin is equivalent to losing money.†“Everyone is doing this, you can’t do it.†The problems in the mahogany industry are not only the material problem of white skin, but also the technical problems of using chemical glue, nails and drying technology. Fortunately, there are always some enterprises in the mahogany industry cherish the "credit" problem, and with the changes in the market environment, whether active or passive, more and more mahogany enterprises will join the "integrity" Come in the team. However, the elimination of an industrial cancer and the regulation of the industry cannot be achieved by relying on ethical norms and self-discipline. As long as the national appraisal agency cannot realize the identification of redwood species and the market does not have a set of truly viable rights protection methods, the redwood industry will not be able to Get rid of "credit death." (Source: "Brand Redwood" magazine small H text)