Chinese well-known trademarks are made in this way.

The brand is a huge productivity of the enterprise, a huge competitiveness of the enterprise, and a huge image of the enterprise.

——Sun Xianhua, Chairman of Shandong Huaxing Machinery Co., Ltd.
The news that Shandong Huaxing Machinery Co., Ltd. was recognized as a well-known trademark in China, the company's employees are all excited and cheering. Although the road of “striving for creation” has been bumpy for several years, the “brand strategy” has finally enabled the company to harvest the fruits of fragrance, win the crown of China’s well-known trademarks, and stand on the “brand of the country”, which is also firm. The pace of Huaxing people marching into the "world brand". Looking back on the experience of the birth of the "well-known trademark", the "three major moves" is the "secret" of the company's trademarks into "China's well-known trademarks."

First, increase management investment and improve management and management capabilities.

From a workshop-style small factory 52 years ago to today's diversified modern enterprise, Huaxing adheres to the road of management innovation and has become a leader in the industry. Especially since 2000, Huaxing has developed rapidly through advanced management: in 2001, it took the lead in passing the ISO9001 international quality system certification in China's stone machinery industry; in 2002, it carried out the shareholding system transformation of enterprises; in 2004, Huaxing Industrial Park The relocation was completed and the title of China Patent Shandong Star Enterprise was obtained. In 2007, it passed the EU CE certification. In 2008, it passed the ISO14001:2004 Environmental Management System Certification and GB/T28001-2001 Occupational Health and Safety Management System Certification. In 2009, it obtained “ The national high-tech enterprise was recognized and obtained the first-class qualification of steel structure, and was awarded the title of “National Torch Plan Key High-tech Enterprise”; in 2002, 2005 and 2008, it won the “Shandong Famous Trademark” for three consecutive years. At the same time, it was listed as “Shandong Famous Brand Product” and “China Building Material Industry Famous Brand Product”, and the cornerstone of the company's famous brand construction was laid. Every step of the development of the enterprise is inseparable from the company's increased management investment and improved operational capabilities. After the restructuring, Huaxing adhered to the market-oriented, established a technology development center, comprehensively adopted the computer for design, analysis, drawing, compiling technical process documents, and purchased 3D design software, which greatly enhanced the company's technological innovation capability. In the grim situation of the financial crisis, the company's “three restrictions, two reserves, one control” and other measures have improved the ability of enterprises to cope with market risks and maintained a good development trend of the company. At present, the company has a sound and effective quality management system to ensure the ability to continuously produce quality products. Good brands need high quality, quality is the life of the brand, there is no guarantee of high quality, the brand can not last long. To this end, the company's production of stone machinery, agricultural machinery and steel structure and other major series of products in addition to the "H" registered trademark into the market, in the quality standards are also strictly required: "Do not let a non-conforming product factory ". While strengthening the product quality assurance brand image, the company has been striving for China's well-known trademarks and Chinese famous brand activities for many years, and the brand awareness of Huaxing people has been upgraded.

Second, strengthen intellectual property protection and implement a standardization strategy.

Strengthening the protection of knowledge products and attaching importance to the implementation of the standardization strategy is another move for the company to obtain “China's well-known trademarks”. Up to now, the company has 52 patents, including 3 invention patents, 40 utility model patents and 9 appearance patents. The company has undertaken dozens of national, provincial and municipal science and technology projects, won one provincial science and technology progress award, three provincial machinery industry science and technology progress awards, three Chinese building materials industry technology innovation awards, and four municipal science and technology progress awards. There are 5 national key new products and 1 national Torch Program project. 4 projects have been awarded outstanding technological innovations in Shandong Province, including 5 projects in Shandong Province and 5 projects in the city's science and technology development plan. As early as 1997, the company registered the trademark of "H" graphics in the Trademark Office of the State Administration for Industry and Commerce. After 2000, the company applied for patents for the main invention designs such as utility model "spindle box", utility model "diamond disc saw machine" and "diamond disc saw machine", and was issued by the State Intellectual Property Office. A patent certificate. The use of laws and other related means to maintain brand protection intellectual property rights has become the conscious action of “Huaxing People” on brand care.

At the same time, the company focused on strengthening the implementation of the standard strategy, set up a special working organization, and led the drafting and formulation of national standards for stone machinery. At present, the company's "stone industry equipment language", "stone industry equipment classification and model preparation method", "diamond disc saw machine" and other standards (draft) have passed the national stone technology held in May this year The approval of the 2009 Working Conference of the Standardization Committee is now being submitted to the National Standards Committee for approval in accordance with the relevant procedures.

Third, improve the scientific and technological content and enhance the core competitiveness.

The company's trademarks have been “cultivated” into Chinese well-known trademarks this year. Behind this impressive achievement is the effort to enhance the brand with technological innovation. The company has not lost the opportunity to conduct market research before the new products are put into production, and to grasp the new demands of consumers to the utmost. The product development strategy of “production generation, trial production, development of one generation, pre-research generation” was determined. Since 2004, the company has carried out technological transformations for years, and has built an annual production capacity of 10,000 sets of stone machinery, 50,000 sets of agricultural machinery and 100,000 tons of steel structure. With the wings of technological innovation, the company has developed 30 pieces of saws, 9 continuous grinding machines, glass machinery, plant protection machinery and other new products with strong market competitiveness. It has passed the recognition of national high-tech enterprises and the national torch. Plan the key high-tech enterprise title. In June this year, the Huaxing Science and Development Park project started construction. During the three-year period, metal logistics projects, 300,000 tons of twisted web projects, and 100,000 tons of precision casting projects will be completed. The “three high” products with high quality, high added value and high market share not only bring a broad domestic market to the enterprise, but also the products are exported to more than 50 countries and regions such as Europe, America and Africa. Has the "discourse power" of the domestic and foreign markets.
 

BBQ tool

Barbecue wire Grill Grate is made of high quality 304 stainless steel, never rusting and durable. BBQ Wire mesh does not have any coating or chemical ingredients, making food safer.
Multi-functional Grill Cooking Grid Grate: This wire mesh is mainly used for BBQ Grill Mat for outdoor cooking, it can also be used as a cooling and baking rack. Or you can develop other uses for it.

BBQ Grate,BBQ Mesh,BBQ Grill, grill grate,grill mesh

Shenzhen Lanejoy Technology Co.,LTD , https://www.baking-rack.com