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“From manufacturing to creation, to maximize the value of the entire industry chain†is the theme of this forum. It is true that the competition of modern enterprises is not only the competition of individual enterprises, but also the competition in many fields such as management quality, cost advantage and rapid response of the upstream and downstream enterprises in the entire industry chain. The success of the entire industrial chain is the basis for the rapid development of Chinese enterprises, and it is also the password for the transformation and upgrading of China's manufacturing industry.
High quality is the logo
When it comes to quality and brand issues, Li Yizhong believes that high-quality, famous brands must become Chinese-made logos. "Brands are the intersection of material culture and the symbol of economic development and social progress. China's manufacturing is cheap and global, but there are also many problems. The quality rejuvenation strategy has not yet become a basic national policy, and the institutional mechanism also has some drawbacks. The responsibility is to provide quality goods and services to the society."
In Li Yizhong's view, high quality, low green carbon, market possession and enduring quality should be the basic qualities of excellent brands. “Improving quality, developing varieties, and creating brands is the tenet of China's manufacturing industry. Quality and service, good service must be recognized by consumers and tested by the market. At the same time, we must guide, create and enhance consumption, expand demand and enhance industry competition. force."
“New technologies and new product development are shortcomings in China's manufacturing industry.†Li Yizhong pointed out that it is necessary to adopt new technologies and new materials to develop advanced manufacturing, improve efficiency, and improve the manufacturing structure, especially focusing on research and development of key components and components.
In recent years, China's real economy has a serious tendency to deviate from reality, and the investment profit rate has a large contrast. In this regard, Li Yizhong believes that industry is still the dominant force driving the economy and should not be marginalized.
How to firmly grasp the development of the real economy and prevent the industry from being hollowed out? Li Yizhong made the following suggestions: First, deepen the understanding of the importance and arduousness of industrialization. The key to achieving industrialization is quality and efficiency. To alleviate deep-seated problems, we must undergo reform pains. "Reform is a national concept. The eastern, central and western regions are the whole. All localities must proceed from reality, complement each other's advantages, and achieve coordinated and differentiated development."
Second, vigorously promote the strategic orientation of manufacturing service, and develop production services such as commerce, logistics, e-commerce, industrial design, and information services.
The third is to advocate green and low-carbon, industrial development should add color to the construction of ecological civilization, develop circular economy, adopt advanced technology and equipment, save energy and reduce consumption, reduce emissions and pollution; enterprises should increase investment, reduce emissions of three wastes, and achieve environmental protection.
Management must pay attention to five areas
The third industrial revolution, represented by new energy, marks the advent of the information age, with personalized digital manufacturing and intelligent manufacturing coming into life.
Huang Qunhui, deputy director of the Institute of Industrial Economics of the Chinese Academy of Social Sciences, said that under the background of the third industrial revolution, major developed countries have implemented the so-called re-industrialization strategy. The emergence of three technologies, artificial intelligence, robotics and digital manufacturing, has weakened China-made Both have advantages.
"The re-industrialization strategy of industrialized countries is by no means a repetition and return of the traditional industrialization road. It is to seek new strategic support points for technological innovation and accelerate the breakthrough of advanced manufacturing technologies to drive the development of the manufacturing industry, thereby promoting long-term stable economic development." Huang Qunhui said The third industrial revolution cannot be simply understood as a sudden change in the manufacturing technology system caused by the emergence and application of individual new manufacturing technologies and equipment such as artificial intelligence, digital manufacturing, industrial robots, 3D printing, etc., which is essentially due to the development of information technology. The result is a rich, multi-layered, industrial transformation that has broken through but is still evolving.
Studies have shown that 12 kinds of disruptive technologies that change the future, represented by 3D printing, Internet of Things, advanced materials, etc., are expected to have a potential impact on the economy of about 15 trillion to 20 trillion US dollars in 2025, of which 7 technologies and manufacturing. Industry related.
Huang Qunhui believes that the manufacturing management reform under the new industrial revolution is mainly reflected in five areas of production, marketing, and strategy. Production management will shift from low-cost, high-volume to fast-responding consumer demand, and human resources management will gradually achieve a small amount. Modern knowledge workers will replace a large number of traditional simple laborers. Marketing management will realize the integration of products and services. Strategic management will shift from core competence strategy to platform strategy, and organizational management will evolve from hierarchical structure to network structure.
Create a lean full value chain
Since the introduction of lean management concepts in China in the 1970s and 1980s, the lean management model has taken root in more and more manufacturing companies.
Lou Qiliang, vice president of China South Locomotive Group, said with emotion that through five or six years of lean management practices, the Group gradually realized that lean production should be combined with the integration of two technologies to achieve the entire design, procurement, process and production. Process information is automated. At the same time, it is necessary to achieve lighter weight of assets. This kind of lightweighting refers not only to the weight reduction of factories and equipment, but also to the light weight of employees.
Today, the forefront of the third industrial revolution, cloud manufacturing, big data and other cutting-edge manufacturing management models have accelerated the pace of China's manufacturing transformation and upgrading. Looking ahead to the lean development path of China's manufacturing industry, Wang Yue, Dean of Apollo Lean Management School, believes that not only lean manufacturing, Lean full value chain will become the mainstream of China's manufacturing to promote lean management, because it is more in line with China's manufacturing industry. The characteristics are more systematic and specialized.
“After more than 20 years of development, the lean practice of China's manufacturing industry has entered the deep water area. The era of competition for purely finished manufacturing enterprises has passed. The industry chain competition will become the main direction of the development of manufacturing enterprises, diversification and industrial chain extension. The profit margin and value maximization will become an important way for the sustainable development of the company." Wang Yue said.
He Wei, a professor at Tianjin University, also believes that from the initial department store to the later hypermarkets, to today's online shopping, with the development of new technologies such as logistics and e-commerce, the changes in business models have gradually brought the enterprises and consumers closer. The distance, in turn, requires the leanness of the entire industry chain, and the use of new technologies to create a new model of manufacturing.
Change speeds up manufacturing upgrades to compete in the entire industry chain
"The third industrial revolution will lead to changes in the manufacturing industry. We should focus on areas such as additive manufacturing, advanced robotics, and energy Internet, and promote the transformation and upgrading of the equipment manufacturing industry." Li Yizhong, former minister of the Ministry of Industry and Information Technology and president of the China Federation of Industrial Economics Recently, at the 10th China Manufacturing International Management Forum, industry is still the leading force driving the economy. It is necessary to firmly grasp the development of the real economy, prevent and avoid industrial hollowing out, and the manufacturing industry is marginalized.