Cabinet hardware industry is becoming increasingly competitive in the polarized market

The next few years will be the high-speed oscillation period of the hardware industry. The immediate consequence of this high-speed shock is the expansion of the polarization trend in the current hardware cabinet brand camp. It is expected that the hardware companies that can really survive in the market in the next few years will definitely not be so much now. However, this high-speed oscillation in the hardware industry will bring huge opportunities. The result of the shock will make the market operation more rational.

In an environment of global competition, industrial capital is another subject of industry operations in order to obtain a favorable competitive position and improve competitiveness.

The polarization of enterprises will further exacerbate the high-speed oscillation period of the hardware industry in the next few years. The direct consequence of this high-speed shock is the expansion of the polarization trend in the current hardware cabinet brand camp. It is expected that the hardware companies that can really survive in the market in the next few years will definitely not be so much now. However, this high-speed oscillation in the hardware industry will bring huge opportunities. The result of the shock will make the market operation more rational.

The competition among sales channels has become increasingly fierce. Due to the oversupply of domestic hardware cabinet products and increasing pressure on quality, sales channels have become one of the key competition factors, and competition for channels among all parties has become increasingly fierce. On the one hand, kitchen appliance manufacturers have strengthened their control over retail terminals, striving to reduce sales, save on sales, and make sales channels more professional. The company's sales model has been able to adapt to multiple markets at the same time. On the other hand, the development trend of the sales industry has led to the continuous rise of the status of large-scale home appliance chain stores, increased control over the industry, and participation in the price competition that was previously dominated by manufacturers. Large retailers, with their broad market coverage, purchasing scale, and cost advantages, will increasingly control the production companies in terms of product pricing, payment, and delivery.

At the same time, the requirements of the international market for China's hardware products will gradually evolve and change, and there will be higher requirements for the quality, packaging, and delivery deadlines of Chinese products, and even gradually extend to the production process and product development, product and environmental protection , energy resources, and humanities combined.

Market competition will shift from price-based to high-quality, high-tech products.

With the deepening of competition, the profit space in all stages of the hardware industry chain is being compressed, and the space for price reduction is decreasing. More and more companies are realizing that it is impossible to establish core competitiveness based on price competition alone, and not the direction of long-term development, in an effort to explore new development paths. Many hardware companies have increased their investment in technology, developed new products with high technology content, made product differentiation as a long-term plan for enterprise development, sought new market demand, and established new economic growth points (into small household appliances and Other similar industries) to achieve the sustainable development of enterprises.

The integration of domestic and foreign companies will further speed up the domestic hardware companies in order to improve their own strength and expand the international market faster, and will accelerate the integration with foreign companies through various means to improve product quality and increase competitiveness. While continuing to expand markets in the United States, Japan, and other traditional countries, Southeast Asia, the Middle East, Russia, Europe, and Africa will also fully blossom.

Overall, China's hardware industry will continue to maintain the momentum of structural adjustment, but at the same time it will continue to highlight some bright spots. The polarization of hardware companies will intensify, and some companies that do not adapt to market competition will withdraw from market competition through different channels, and hardware giants will gradually surface.