"Peek-a-boo" is no longer just a low-level game played by children, it seems to be a "dangerous" game that the adult world prefers to play. Recently, after the Strait Metropolis Daily exposed the incident of Putian Oudi Meikai Furniture Factory for half a year to hide the reasons for delayed shipments because of fear of customer returns, this incident has also been widely reported by other major media. We found that in just one week, Oudi Meikai's store has disappeared from Taobao Tmall. All the phone numbers of Oudi Meikai Furniture Factory's official website cannot be reached, and no one has responded to online customer service. Meikai Furniture Factory may have fallen or evaporated due to untrustworthiness. ? ? As a new force for furniture product sales channels, e-commerce has been favored by furniture manufacturers in recent years. Large and small domestic furniture manufacturers have snatched this "big fat sheep". Among them, many brand merchants have entered the online shopping mall with care, keeping their own bottom line, but there are also a large number of small merchants who use the weaknesses of e-commerce to defraud consumers by illegal means, causing furniture e-commerce to be untrustworthy and chaotic. ? ? ? ? The low-end pro-e-commerce or chaotic high-end customization has another "hidden sentiment" After investigation, the current online shopping malls such as Taobao, Tmall, JD.com, Dangdang and Vanke Eslite are mostly full of various low-end and low-end furniture brands , but true high-end brands are hard to find. Chen Qifan, executive director of Chengguang Group, revealed that because high-end furniture is mostly personalized and customized furniture, it is also aimed at high-end customer groups. The high-end customer group has very strict requirements on furniture products, and the e-commerce shopping experience is too poor to meet the personalization of high-end customers. Diverse requirements. ? ? Although high-end customized brands such as Sofia have also settled in e-shops to open stores, the stores are virtually useless. The online store is just to facilitate customers to find and consult product information and provide better services. They do not directly sell products through e-commerce. Offline sales channels. ? ? It is understood that a large number of low-end furniture brands do not have physical stores, only online stores, and they like to advertise products such as "the first brand of online furniture" and "the champion of online furniture sales". Fish and dragon mixed furniture electronic malls, chaotic flowers gradually attract charming eyes, the virtuality of the network platform and the immaturity of furniture e-commerce operations have prepared loopholes for unscrupulous merchants to drill. Many unscrupulous merchants sell unqualified furniture through e-commerce channels, or postpone delivery, or after-sales are not guaranteed, and promotional prices are in chaos, seriously damaging consumers' interests. ? ? Last week, Ms. Hao from Hangzhou complained that she bought a complete set of furniture from the online store of Putian Hanjiang Oudi Meikai Classical Furniture Factory located in Taobao Tmall Mall six months ago, but the merchants continued to carry out the reason for the consignment of the goods. procrastination. As a result, Oudi Mackay's classical furniture not only damaged the patience of consumers, but also its own reputation. It is reported that small and medium-sized furniture factories such as Odimeikai have delayed delivery and price fraud has occurred from time to time. ? ? ? ? Furniture online shopping prices are misleading E-commerce has an unmatched speed and price advantage over traditional storefront channels. However, the reporter found that although the price of furniture e-commerce is much cheaper than that of physical stores, it hides a lot of "cats". ? ? We learned from the consultation of more than 10 furniture stores in Taobao Tmall Mall. Except for individual well-known brand furniture online stores, furniture online stores generally only pay part of the freight for selling furniture. Most of them are delivered to local customers for door-to-door installation, but it is difficult for remote customers. Home delivery and installation, if you need to deliver home installation, you must also charge freight, installation fee, moving fee and other fees. These Internet providers with different costs are different from each other. There is no unified standard, and the price for single installation ranges from 150 yuan to 300 yuan. Therefore, the price of furniture posted by consumers from stores generally does not include installation fees, short-distance freight, and moving. The price of property fees and other expenses. ? ? In addition, the promotion prices of furniture e-commerce are also chaotic. Many merchants continue to reduce prices and discounts in order to increase sales, and even deceive consumers to only carry out short-term promotions for a few days. In fact, the promotion is just a "home-made meal", and it is questioned whether the merchant really promotes it. ? ? It is understood that there are many large-scale furniture store outlets, e-commerce channels through the brand's independent home delivery installation service is not a problem, and the quality is also guaranteed. For most small and medium-sized furniture online vendors, there are missing installation services or delivery and installation services through third-party home improvement service companies. ? ? According to industry insiders, this third-party home improvement service company, unlike previous local logistics companies, has realized an integrated logistics and home improvement management process. If the merchant can find a long-term and stable high-quality partner, this model is conducive to furniture e-commerce services. perfect. However, whether the merchants really choose a high-quality third-party service provider to achieve good cooperation is temporarily unknown. When some reporters questioned the quality of third-party service providers, the customer service of certain brands even avoided them directly, and suggested that reporters simply buy furniture from physical stores to avoid future troubles. ? ? ? ? Industry Voice: Furniture e-commerce standards rely on self-discipline and heteronomy The vigorous development of furniture e-commerce today represents an irreversible trend, and the problems caused by it are also worthy of our reflection. For consumers, it is even more eager for the industry to give a "treatment needle" to the chaotic furniture shopping market. ? ? Ms. Jin Yan, Vice President of Left and Right Sofas, said that the mixed online furniture shopping market requires further regulation to purify the online shopping environment, which requires the efforts of electronic malls, merchants, governments, consumers and other parties. For example, electronic malls should start from the source of merchants entering the mall, raise the threshold for merchants to enter, and set strict merchant entry standards to ensure the entry of legal merchants; merchants should strive to increase their sense of social responsibility, establish industry self-discipline awareness, and abide by the legal bottom line of legal operations; The person should have a sense of self-protection, master the purchase records, invoices and other evidence in order to protect rights. Cheng Qifan, the executive director of Chengguang Group, told reporters that he must rely on merchants to raise their awareness of "integrity" and supervise the public and media public opinion in order to better standardize furniture e-commerce. ? ? ? ? Oudi Meikai Furniture Factory has been criticized by public opinion because of the untrustworthiness of e-commerce. This moral bottom line, no matter what the great cause established by the business, it is difficult to escape. The fate of Odimeikai furniture playing "hiding cats" is just a microcosm of many small and medium-sized furniture manufacturers. There are countless furniture factories in the industry that are still playing "hiding cats". I hope that the e-commerce industry can issue more detailed and strict regulatory measures to ensure that the integrity of the industry is reflected, so that consumers can buy with confidence . (Internship editor days) Â
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