Adhere to the corporate brand culture marketing home industry breakthrough road

The author is IDSEM real name network marketing Hu Peibin! He himself has also deeply experienced the industry in the furniture industry. In recent years, China's real estate industry has grown rapidly, and the furniture and building materials industry has also witnessed a thriving scene. More and more large companies have begun to enter this industry, and then this big "cake" distributes a stimulating "profit" scent. In recent years, many companies continue to emerge and continue to emerge, just like springing up. Rapidly flourish and occupy a territory of its own. Followed by the increasingly fierce market competition. However, the development history of this home building materials industry in China has been very short-lived, which has led to a disorderly chaos in the industry as a whole. Although it is not appropriate to describe the current situation as "treating the government with fiercety over tigers", the brutality of the industry in which competition is fiercer than tigers is not exaggerated.

It is believed that any operator understands that from the point of view of industry development, any industry is from the preparatory period, the introduction period, to the development period, and then to the mature period. Then China's furniture and building materials industry has existed for thousands of years, but it has only become an industry and product for only 20 years. In the past two decades, the development of the furniture industry in China has been a period of multiple stages from the introduction period to the development period. It is believed that people who understand the industry understand that when an industry transitions from the lead-in period to the over-development period, the development of industry products is mature, the homogeneity of products is also very serious, and the differentiation of products gradually disappears.

After the author's explanation above, in today’s industry, where competition is day-to-day, it is so serious that it is not difficult for us to see a problem, that is, the brand market sales of the entire industry have become increasingly difficult. How can this move the consumer? This leaves many businesses racking their brains, using a variety of marketing tools, but with little revenue. Not to the holiday and off-season, businesses are all kinds of promotional activities, a variety of concessions emerge in an endless stream, which makes consumers have no freshness of the activities, feeling very boring, but even if it still can not change the sales of power curse.

Brand culture is a good medicine for the furniture and building materials industry to overcome difficulties. To a certain extent, companies and entrepreneurs are trying to explore a differentiated development path in the original marketing strategy, but the maturity of product technology has caused this difference in the short-term camera. Internally, it is difficult to achieve. Since we talk about this, we have to think about it. In addition to products that meet consumer functional requirements, do consumers have those deep needs? We can see from a mature industry, people can see the Mercedes BMW and the favor of the LV bag, in fact, the most direct influence is the attractiveness of the brand culture. Then the consumer demand for home building materials industry products is not only the functional requirements of the product, but pay more attention to the products conveyed by the lifestyle and life style is fashion? Is it simple? Is it elegant? Or is it noble? Consumers also hope that they can choose a personalized product and value pursuit that suits them.

It is not difficult to see that everything needs to be infused with brand cultural elements. In the final analysis, the spiritual pursuit is the presentation of cultural literacy. In the current home furnishing industry, the entire home furnishing brand only starts from the brand culture to design products and deploy marketing strategies from the culture. From the construction of individual brand of culture, from the creation of personal services to the culture out of the homogenization of the competitive era and the plight of the marketing model mana.