Thomas Home Furnishing brings you to the furniture market When it comes to the home market sales in the first half of this year, many building materials merchants and store managers have described the pressure as huge. Some building materials merchants said that in the first half of 2018, they sold more than 3 million, and in the first half of this year, there are only more than 300,000. In fact, this year's home market is not optimistic and has shown performance since the beginning of the year. At the beginning of this year, the National Building Material Home Furnishing Boom Index (BHI), jointly released by the Ministry of Commerce ’s Circulation Industry Development Division and the China Building Materials Circulation Association, showed that the January sales of building materials home furnishing stores above designated size were 61.07 billion yuan, a 32.88% decrease , A year-on-year decrease of 9.46%. Even after entering the peak sales season in March, the BHI index rose slightly from last year and then began to show signs of weakness. Reporter interview data show that from January to June this year, Xi'an home furnishing market is facing unprecedented challenges. Many industry insiders said that in the first half of this year, the Xi'an home furnishing market showed five characteristics. The industry reshuffle gradually intensified, and challenges and opportunities coexisted. Feature 1 Traditional building materials retailer's operating pressure is in urgent need of transformation "Traditional building materials merchants generally face greater pressure in the first half of this year. The full decoration policy implemented in January is a factor, and the decoration company has seized part of the market share. Now many stores have signed strategic alliances with building material manufacturers. The stores directly face the factory or docking the general agent, and the dealers below are increasingly difficult to do. " Ge Shijun, Planning Director of Sansen Home Building Materials City, said, "This year is a watershed in the building materials industry. With more and more hardcover rooms, coupled with the improvement of e-commerce and the establishment of distribution channels, it is now clearly not a traditional building materials retailer who guards its inherent stores and other customers When we come, we must upgrade and transform. " Industry sources Mr. Zhang revealed that in the first half of this year , the sales volume of many building materials brands in Xi'an's mainstream home stores fell by more than 30%. Some building materials brands no longer depend on the store's passenger flow . They have their own perfect offline sales channels. Image display storefront. Current sales are only a part of complete home furnishing services. Future services are the key business of the home furnishing industry. With the increase of consumers' choice of channels, building materials vendors want to win the market, they have to occupy the commanding heights of services, to create design services, processes Services, installation services, technical services and other dimensions of service can be integrated in order to rise upstream in the severe industry form. Feature 2 "No promotion and no sales" vicious cycle intensified The nodes of 3.15, May 1st, and Eleventh seem to have become a "life-saving recipe" for home sales in recent years, especially from 2015 to 2018. In addition, New Year's Day, Ching Ming Festival, Mid-Autumn Festival, Double 11, June 18 and other festivals that can attract consumers' attention have become important promotion nodes for home stores. "No sales promotion" has become the most obvious strange phenomenon in the home furnishing industry. In the face of promotional home furnishing stores, the store is almost invisible for a long time after the promotion. But this year, it seems that sales promotion cannot attract consumers well. Mr. Ma, a merchant, said: "The home market is sluggish, and sales cannot be sold without sales promotion. However, sales sales are not ideal, and discounts are still great. Suddenly, the business is still not easy to do. " Mr. Ma said that things are rare. The year-round price promotion of the home furnishing market is of no novelty to consumers. It is difficult not to feel tired or even suspicious of business activities. The promotion of merchants is like a vicious circle, the worse the business is, the more promotion, and the more promotion, the less consumers buy it. Mr. Yuan, who has stores in multiple stores, also said that there is no sales without promotion, and sales are promoted now, but after a long period of time, it is deserted again. In the face of such strange phenomena, merchants do not know what to do. Feature 3 Home rental rate continues to rise A reporter visited the home store and found a phenomenon. In the first half of this year, the vacancy rate of the home store is getting higher and higher . There are more and more ads for subletting . There are some stores that have products in them, but they are closed and the lights are turned off. . Some home stores are only open on the first floor, and the remaining 3 floors are all empty. Industry insider Mr. Li said that in 2018, there were still 750,000 sub-lease stores in home stores, and 400,000 people were not interested this year. Many merchants have earned hundreds of thousands of income so far in the first half of the year, which is not enough for rent, electricity and staff salaries. Some merchants have to endure the pain and withdraw from the market due to poor management. He said that this year, Xi'an has empty shops regardless of the size of large, medium and small stores, ranging from more than 2,000 square meters to more than 80% of merchants withdrawing. Many store-related responsible persons now focus on stabilizing merchants and ensuring that they do not withdraw. "Merchants are the key targets for protection this year, especially for brands with a large area, and try their best to subsidize the withdrawal, which did not exist before. " Feature 4 Expansion and M & A slow down, competing for new retail In the first half of this year, the expansion and mergers and acquisitions of home stores in Xi'an slowed down significantly. Take the actual house as an example. In 2018, the actual house added new origin stores, Chanba stores, Qujiang stores, etc. in Xi'an; Daming Palace also added Xifeng Road stores. Since this year, no new stores have been added in Xi'an. Although the expansion of stores has slowed down so far, it has not stopped its pace of seeking new growth points. In March this year, the home of the North Second Ring Store Hema Xiansheng opened, and it also introduced a variety of formats such as catering, cinema, sports and fitness, children's entertainment, design center, calligraphy and painting academy to the store, bringing a lot of traffic to the experience of MALL . Red Star Macalline has also begun to upgrade its industrial layout in an all-round way, derived from the home sector, continuously integrating real estate, commerce, film industry, cultural tourism and other sectors, and optimizing the original home sector, focusing on the layout of imported home furnishing, smart life, and home improvement Design, soft life, design brand and lifestyle. "Introducing the life format has added a lot of popularity to the home store. Now the home store is not only a traditional bulk product sales platform. What we want to create is a convenient and relaxed home living shopping environment that integrates service and experience. Pioneering thinking and creating a way of living that is in line with modern people's life. Home life is not just decoration and furniture, it is also a relaxed and pleasant living environment. Feature 5 The whole house is customized into the absolute mainstream of the home market "In the past, whole house customization only accounted for a small part of the store. 3-5 whole house customization brands in one store were all conflated with panel furniture. Now, in the store furniture category, except for solid wood furniture, the whole house customization is occupied. The 2-3 floors of the store are not exaggerated. Especially this year, brands such as ceramic tiles, bathroom, wooden doors, wooden floors, cabinets, etc. have all started to make whole houses, and the whole house is customized to become the mainstream of the home furnishing market. Hou Ming, deputy general manager of Bintu whole wood customization, said that custom homes are now growing at a rate of not less than 20% every year. According to statistics, the market size of the custom furniture industry in 2016 was about 70 billion yuan. The size of the custom furniture market easily exceeded 90 billion at the end of 2017. The size of the custom furniture market exceeded 120 billion yuan in 2018. The scale of the custom furniture market is expected to exceed 150 billion in 2019. Yuan, customization still has huge market space that can be tapped. This year, many whole-house customized brands have been combined with e-commerce, smart home and other products to develop, and for a long time to come, customization will be the top spot in the home market. Forged Steel Raw Material and Semi-Finished Products Valve Spare Parts including body, bonnet, yoke, disc, seat, ball, retainer, stem, flanges, packing, bolt, nuts ect. Our factory specialized in providing forged steel spare parts in raw materil, semi-finished or finished manching. The forged materil we manufactured like A105, LF2, F11, F22, F91, F92, F53, 12Cr1MoV etc. Valve spare parts material pressure ranging from ANSI classes 150 to classes 4500. The sizes of valve spare parts according to the requirements of the custmer. Our factory valve spare parts serviced numbers of state-owned EPC contractor, valve factory or project owner, even exported to Europen, USA in last five years. Valve Forged Steel Raw Material,Forging Valve Body,Forging Valve Bonnet,Forging Valve Components Yongjia South Trading Co.,Ltd , https://www.n-lvalve.com