Wenzhou Enterprises Entering ASEAN Market with Mid-to-low Shoes

Recently, the largest overseas product exhibition held in Wenzhou came to an end in the city of Ipoh, the capital of Perak, Malaysia.

On the opening day of the exhibition, a detail let the Wenzhou enterprises see the local enthusiasm for “Made in Wenzhou”: Zheng Keyang, the advisor of the State Council of Zhangzhou, specifically put on “Wenzhou-made” shoes, and said with a smile that “live advertising has always reached the end of the exhibition. ”

According to the analysis of the final results of the exhibition, related products in the fields of home appliances, packaging machinery, medical equipment, etc. are generally well-received in the local market, and for printing, paper, footwear and other enterprises, “the exhibition is worse than expected”.

Taking Wenzhou shoes, bags and cases as an example, most of the enterprises did not get orders from large-scale professional buyers at the show, leaving many entrepreneurs disappointed. However, on the day of the closing ceremony, the exhibited products were sold out and the company saw the direction. "This reflects that the traditional 'Wenzhou manufacturing' has a certain degree of competitiveness and influence here. Wenzhou enterprises can enter more mid- to low-priced shoes and clothing products here." Vice President, Wenzhou Huadeli Shoes Co., Ltd. Manager Ma Zhongliang found a way: from the analysis of the five or six small orders taken by the company during the exhibition, the safety shoes exhibited by the company were compared with the "matched" Malaysian industrial shoes, "construction workers this particular consumer group, which will be our aim ASEAN market direction."

For Wenzhou footwear companies, entering the ASEAN market is a good time to avoid trade barriers and find new cakes. It is understood that with the help of the zero-tariff opportunity in the China-ASEAN Free Trade Area, some Wenzhou footwear companies are currently preparing to transfer some of their production lines to Southeast Asia. Indonesia, Cambodia, Vietnam and other places with a custom shoe base are all investment destinations. . “From the point of view of our investigation, the local popular fashion-designed fashion shoes, shoe companies on the product development, design ability is very strong. Our production capacity and their effective research and development capabilities grafted, this is a very good transformation of Wenzhou shoe companies Opportunity.” At the exhibition, some shoe owners were in agreement.

“In the post-financial crisis era, this series of economic and trade actions is particularly significant for promoting the transformation and upgrading of traditional industries.” Su Xiangqing hopes that more companies will invest in the emerging markets of ASEAN through “going global” investment to transform and upgrade their own industries. Free up more space.