Thomas Furniture tells you why the “ grocery store †in home life is favored by young people! Many young people have gradually become regular customers of the "fashionable" home grocery store. When they walk into the store and see the dazzling and colorful objects, these young people have the following characteristics of home consumption: First of all, they require easy-to-use products for home life; second, they can satisfy their desire to express themselves. For example, they like to take pictures and take pictures, so they attract their home life products and objects, not only to be practical but also to match their personal style; Third, young people's acceptance of domestic products is getting higher and higher, and wearing and using domestic products has become a very fashionable thing. I still remember that when I was young, my home lacked small items such as kettles, cups, soap, etc., and my mother would ask the children to buy them at the small grocery store on the end of the street. At that time, the little grocery store was like a treasure chest, and there were countless treasures in the full load of goods. Nowadays young people go shopping, in addition to trendy clothing, sports shoes, cosmetics and skin care products, and bookstores, home grocery stores are also small shops that love to shop. Unlike the grocery store that was slightly messy in the past, the new retail fashion home grocery store that is now in the bustling business circle of the city has a spacious and bright, literary and artistic store design, showing high cost performance and most of it is from the hands of young designers. The household items, clothing, jewelry, etc. have attracted the attention of the younger generations such as the post-90s and post-95s, allowing physical stores to find new development models under the impact of online shopping. People of different ages like small grocery stores, and they can bring back a small daily household item with only a few tens or even more than ten yuan to add a little sense of ritual to life, and naturally become young People like "Relief Shop". Moreover, these stores are not careless in their store decoration, such as Loft, which focuses on young fashion life, and MUJI with a strong Japanese style. They are very particular about the theme, color, taste, and lighting of the store, and then to all kinds of products: home Supplies, apparel, cosmetics, skin care products, household appliances, food, travel supplies, stationery peripherals, bags, etc., all have the characteristics of their own brands. Such small shops have even been written as articles, and the famous novel by Japanese writer Keino Higashino "Relief Shop" takes it as the place where the story takes place. Although the grocery store is positioned as "100 yuan" (100 yen, about 10 yuan), the surroundings of household items and stationery are regularly updated, and have different themes, series and styles. As MUJI enters the Chinese market and stores continue to expand in first- and second-tier cities, many people find that the original household items can be literary and stylish. After 90, Ms. Zhang told reporters that when she walked into this kind of home life "grocery store", she saw a lot of small items of life, and most of the colors were bright and bright, and her mood will instantly improve. "Compared with online shopping, physical stores can Pick in time and see the color and quality of the real thing without worrying about the wrong goods. And the update is fast, and you will find a new series on the market in a few days. Every time you visit, there will be surprises. "Ms. Zhang said frankly that you can easily achieve" free shopping "in the store. The price of an umbrella and an accompanying cup is probably 20 yuan. Towels, earrings, clothes, earphones, and mobile phone cases are all dozens of yuan. The price is not expensive, and you can "buy, buy, buy" as you like. "The brand's style is Nordic. For example, the main color is blue-green, which is a color that Europeans like." Du Jiayu, designer of NOME home furnishing products, said in an interview with all media reporters. It is understood that the brand has a team of designers in Sweden, including 6 designers and dozens of contracted designers, including some famous designers who have won international awards such as Red Dot, Deco, and Wallpaper, in addition to setting up a design center in Stockholm. In addition, the Guangzhou headquarters also has a design team, most designers are post-90s. Young people will understand their needs better. According to the survey, young people in the post-90s and post-95s like to participate and create together, and are keen to share with friends, especially to show personalization, like smooth online shopping, and experience offline immersive shopping. Unlike the Japanese cold wind, the Nordic wind is more succinct, brighter in color, and the industrial wind has a stronger design style. The designers are inspired by nature, allowing people to feel a return to nature. In addition to the main colors of blue and green, most of the current design materials will be related to Nordic life and nature, such as matches, icebergs, and plants. The design team stated that they launched new series at different times and seasons in response to different themes and needs. If you look closely, you will find that even the same series of household tableware products have different craftsmanship details. "For example, teapots and cups, the match pattern is a sticker, the surfaces of the teapots and cups are still smooth, and the bowls of this series have a textured bumpiness", designer Ye said that this is due to different types of products , Different designs they made-because the surface of the general tea cup is smooth, if there is obvious texture, it will feel strange to pick up the tea. But the bowl is different, with a bumpy texture, and it feels better. From the initial design inspiration to the final product mass production formally put on the shelf, the design team needs to spend three months, and some creative cycles will take up to six months. But Chinese consumers are more popular with drinking tea. This is different, so teapots and teacups are the mainstream among the domestic items on the shelves. Nowadays, home life products are gradually moving towards "fast fashion", similar to fashion brands such as ZARA and H & M. Unlike clothing design, home life products not only design, shape and color, but also focus on functionality. The design team will introduce some localized and interesting products. For example, a portable small fan is different from the common rechargeable portable fan on the market-the handle (including battery or rechargeable battery) + fan blade, it is a foldable design, which can be stored to be similar to the size of lipstick when not in use. Convenient for girls to put in handbags and bags, easy to carry. After the 90s, the girl said that she liked the home grocery stores that are everywhere in the business district. At first, many friends felt that they were not style enough, but later they found that some daily necessities are more assured of quality and design than miscellaneous brands on a certain platform . For designers, today's consumers are increasingly demanding, in addition to cost-effectiveness and functionality, they also need to be beautiful, textured, and pass quality. The price is cheap enough to attract them to shop, but to "cultivate" consumption habits, the second and third "back to shop" consumption, and brand loyalty depends on product quality and design. It is for this reason that the design is constantly adjusted to meet the needs and costs of consumers. For example, unlike the Japanese style preference for materials such as acrylic, cotton, hemp, and wood, the more commonly used materials are ceramics, plastics, and cotton. In recent years, the market conditions dominated by online shopping have changed, and offline stores in some industries have gradually increased, especially physical stores for home life. When you walk into MUJI, IKEA, Golia Concept Store, Nome Home, and some private shops that are petty and literary, you will find many young people taking pictures in the circle of friends or sharing them in the small Social platforms such as Red Book and Douyin. Self-expression and love to share are a major feature of today's young people, which has also created the popularity of these living and home-style stores with certain design styles and decoration characteristics. In an interview with a reporter, a senior industry analyst analyzed that the current new type of home store has three major characteristics. First of all, they require easy-to-use products for home life products. Secondly, it can satisfy self-expression desires, "Young people like to take pictures and laps, so they attract household items and objects that are not only practical and capable of taking pictures, but also show their personal style. Third, in the household goods market, young people's acceptance of domestic products is increasing. "Some young people think that wearing and using domestic products is a very stylish thing." In the face of the increasing number of home life brand chains appearing in the current market, it seems to consumers Mr Li that it is a good thing, "This shows that consumers pay more and more attention to the quality of life. In the past family, how the home is designed and used is decided by the parents, but now the concept of young people is gradually changing. The overall room decoration is decided by the parents, but in the personal space, some should be placed to show the personal style Small objects ". On the other hand, they have made designer home products that once belonged to "luxury goods" popular. Like IKEA, many of its furniture and household items are marked as produced by a designer, and its materials and finished products are in line with mass production, which makes the design of the home products to the mass market. This is not only to improve the quality of life of ordinary consumers, but also gradually become a habit of life. It is positive and positive for designers and the entire household goods industry. However, in this fast-growing household lifestyle product market, homogenization is an increasingly prominent problem. Multiple brands of similar single products are launched at about the same time. The colors and appearance are similar. The biggest difference may be the price. Secondly, the product is "packaged" twice, so that ordinary daily necessities have their own "story". Third, some domestic brands have improved on the basis of drawing on the advantages of MUJI, IKEA Furniture and other well-known foreign home furnishing “originators†—integrated suppliers, big data background analysis, localized design, and joint IP push "Cross-border", styled store decoration ...
They will give us a lot of inspiration, and the local design team will give more consideration to the usage habits of Chinese consumers, the materials provided by the supply chain, and the tastes of young people today. "Designer Du told reporters that the design team will Balance between forms. For example, Europe likes to drink coffee, and coffee pots and coffee cups are always indispensable in homes or offices.
A hat of the same type has different patterns, different colors, and even different materials, and it can be tried slowly. It is no problem to buy it after the test. The immersive and stress-free offline shopping environment, most of the items are cheap, which is in line with the consumption level and consumption habits of many young people. The rapid development of online shopping at that time is because the price has advantages over physical stores.