The "money" giant toy paint industry overall breakthrough is imperative

According to statistics, there are nearly 300 million children and infants under the age of 16 in China, accounting for 25% of the country's population; 100 million children aged 8 months to 4 years; of which 80 million are urban children. Huge toy consumer groups. China is the largest producer of toys in the world. China’s toy production and exports rank first in the world. There are more than 8,000 toy factories in the country, and there are more than 1,300 large-scale toy manufacturing companies, producing around 75% of the world’s toys. More than 70% of products are exported.

With the development of China’s economy, toy spending in China’s urban and rural residents will increase. If China’s toy consumption reaches the average level in Asia, the market size is expected to exceed 30 billion yuan***, indicating that there is a huge potential in the toy market. The great potential of the toy market has contributed to the development of the toy coatings market.

At present, China's toy paints are classified into liquid paints and powder paints according to the form, and liquid paints are divided into solvent-based paints and water-based paints. These kinds of paints are widely used in the finishing of toys. In particular, solvent-based coatings are characterized by their easy coloration, high color fullness, and strong gloss, which are deeply loved by manufacturers and are most widely used. However, organic solvents include various substances such as aromatic hydrocarbons, nitrogen-containing compounds, and compounds, and volatile substances such as benzene, toluene, and xylene. Water-based paints and powder paints have relatively high chemical safety and less pollution to the environment. They have been highly praised in recent years. However, because of its poor cost, practicality and decorative factors, it is not welcomed by toy manufacturers. Therefore, although the prospects for the development of toy coatings are very optimistic, they have a tortuous path ahead.

Waterborne toy coatings become the future development trend

At present, although the proportion of water-based wood coatings used in China is not large, as people's understanding of health and environmental protection is deepened, whether in the direct purchase of wood coatings, or the corresponding wood products, will use water as the primary reference. , I believe that in the future market, whether it is waterborne wood coatings, wood furniture, toys, etc. decorated by water-based paint will become hot products. However, the cost of waterborne paint has brought a big problem to toy companies.

The quotations of toys could not keep up with the increase in cost, and toy export profits have fallen further, reaching near the bottom. The endless reduction of toy profits has also brought challenges to toy coatings companies, but it also promotes the transformation of toy coatings companies and promotes the motivation of toy coatings companies to increase the research and production of waterborne toy coatings. At the same time, the production of waterborne toy coatings is also in full compliance. Energy Conservation and Emission Reduction in the "Twelfth Five Year Plan" of the Coatings Industry. Therefore, it can be said that the production of water-based toy paint is the best way for toy paint companies to “win two birds with one stone” and gain social and economic benefits.

China is a big producer of toys, and toys are also the most recalled. According to relevant studies, the most important reason for the recall of toys in China is that the content of toxic substances in toys accounts for 49% of the total cases, and the proportion of unsatisfactory toys in terms of the safety of toys is a significant proportion. In order to enhance the image of Chinese toy brands in the international market and consolidate the status of Chinese toys in the international arena, a series of toy standards and regulations have been introduced.

Toy Coating Standards Promote Industry Level Improvement

On October 1, 2010, China's first compulsory national standards for "restrictions on harmful substances in toys coatings" was formally implemented. The standard specifies the minimum amount of harmful and harmful compounds in toy coatings and coatings. Among them, the harmful elements include the total amount of harmful elements and two kinds of soluble harmful elements, and harmful compounds mainly refer to phthalate plasticizers. These harmful substances enter the body through the respiratory tract, causing harm to human health. The implementation of the standard will allow paints with a high content of harmful substances to exit the toy market. The current chaos in the paint toy market is expected to improve, and parents can also worry less when buying paint toys.

The standard drafting experts stated that whether it is a solvent coating, a water-based coating, or a powder coating, the effect of the formed coating on the safety performance of toys is mainly its chemical safety performance, namely the residual hazardous substances in the coating. In general, paints inevitably contain harmful elements, but only in large quantities. If it is within the allowable range, the harm to the human body is negligible. However, some manufacturers use inferior paint in order to pursue the visual impact, and the smell is pungent. The adults feel that their headaches are disgusting for a long time, not to mention young and immature children. Coupled with the habit of children biting toys, if the paint quality is not qualified, the harm to the human body is inestimable. The introduction of China's first National Standard for the Restriction of Harmful Substances in Toy Coatings adopts relevant international standards. At the same time, it fully considers the current level of China’s toy companies and the national conditions in China, and has a great deal of safety for China’s toy industry. Promote.

Driven by the growth of children’s population and economic development, the development of China’s toy industry is in good shape. However, in recent years, the toy industry has continued to fluctuate. First, China’s toy paints have been accused of recalling toxic materials, and the toy exports have dropped sharply. Coupled with the continuing negative effects of the global financial crisis, Zou Ran, a toy industry that has been developing smoothly, has been frustrated, which has cast a dark shadow on the previously promising toy industry. However, huge market demand has prompted toy companies to constantly reform and innovate to meet market development. At the same time, toy paint companies have also been working on waterborne toy coatings to seize this potential market for toys. Although the national standards for toy coatings have been implemented for a long time, the overall level of the toy coatings industry still needs improvement.