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The four key practices of private entrepreneurs
"Three young men went to a family to propose, the first said that I have a house; the second said that I have a car; the third said that I have nothing, but I only have one thing, that is, I have me in your niece's belly. Children. No way, only from, this is the key place to have their own people." Feng Lun's "barbaric" segment caused the applause to thunder. The "Fund's Dude", which was handed down by the "real estate thinker", elaborated on his own point of view in a simple way. On September 27th, Sohu Finance and Economics held the “Sohu Entrepreneur Forum into the Tsinghua University Lecture Hall†held by Tsinghua University. Feng Lun’s speech was popular among Tsinghua students. "The reality is very skinny and the ideal is full." He summed up the four key practices of private entrepreneurs: First, how to uphold the correct values, pursue ideals, and make money by the way, instead of pursuing money and by the way; second, how to deal with political and business relations; third, while private enterprises persist in their ideals. The relationship with society; the fourth is the intergenerational inheritance of private enterprises. "The most important thing for a man is to be brave to himself. To admit defeat is to be brave to yourself. If you take a knife and slash people, you are brave to others." Feng Lun believes that the three most important things for entrepreneurs are: the first thing that others can't see, Looking at the direction of the future, the most important thing for an entrepreneur is to challenge uncertainty, how to see undercurrents, passions, trends, crises, opportunities in chaos; the second is to count the accounts that others can't figure out, the third is to do what others don't do. thing. Pursuing the ideal, making money by the way. Actually, when I was talking about this, I talked about this from another angle. How do I do a private enterprise in today’s situation? First, how to adhere to the correct values ​​and pursue the ideal. By the way, make money, not pursue money, by the way. Vantone has just passed its 19th birthday. Every year on September 13th is a reflection day. Since we started this company, we have to "reflect" on this day. Every year we have a quiet birthday, and we don’t ask everyone. eat. Since we founded in 1991, since 1992, there have been six founders. Six of us have set a rule. The Day of Reflection is to review ourselves. After a year of review, we are also watching why we can survive. What? First, in Hainan in 1992, there were at most 18,000 companies. We belong to the bottom ten. We all know that we are empty shells and purses. We are a negative asset when we register, because the money of the registered company is borrowed. The balance sheet is below zero. Why, after ten years or so, for nearly 20 years, not only have we developed, we have not died, it is not surprising to be able to survive, and it is very good to live. This is strange. This is how we go back and say that we Looking for our health genes, people survive, good or bad, there are three, the first genetics, the second external environment, and the second is the habits and behavior patterns. You are taking drugs, drinking, fighting, and stealing. This behavior is wrong, it is dead, there are many harmful gases in the environment, and it will die, and then it is a genetic problem. What are we inherited from ourselves? Let us see for ourselves. We found out ourselves, we just learn to learn, learn these two things, learn one thing, it is easy to say, and it costs a lot. If there is no ideal, this thing can't be achieved, where is the cost high? For example, in Hainan, the debt crisis was faced after the bubble burst. At that time, we also lost a lot of money, and more than 30 creditors. At this time, we are facing problems. There are two ways to deal with problems and cut debts. Are we facing the problem of cutting or not? I have been thinking about this for a long time. I have discussed it with Wang Shi repeatedly. In the end, I decided not to cut it. What should be going on? Nothing is going to cause trouble. Men are most important to their bravery. Admit defeat is a brave to yourself. You take it. Knife hacking people is brave to others. It is very important to learn this well. The so-called learning is the correct value. The correct value is the judgment of right and wrong. This matter has three aspects: First, you look at the future direction. The most important thing for an entrepreneur is that you are not challenging. Certainty, how to see undercurrent, passion, trend, crisis, opportunity in chaos. What do these things look at? The ideal is right, the ideal is not to see the money in front of you, there is the ideal to see the trend behind the money. Someone has ever used a metaphor. When a person has a plate of meat, different people see different things. Some people see the girl’s flesh, the entrepreneur sees the smoke, if you have an ideal person, actually With a correct value, others can't see the right place. Good companies and bad companies are not Vanke's house, but Vanke can help you solve problems better. So we say that sticking to an ideal thing, you will see the trend, seeing places that others can't see, this is very important. As an entrepreneur, for a chairman, the three most important things are the first to see what others can't see, the second to count the accounts that others can't figure out, and the third to do things that others don't do. Tomorrow evening, Wang Shi asked me to open a meeting to discuss how to maintain the stability of the house price and the healthy development of the market as a real estate developer. This is a week before Wang Shi called me. Now I will discuss this situation and respond to the government correctly. He saw this policy, but there are still some real estate developers who still see how to get the land and how to get the government. Wang Shi never talks about this matter. He thinks that to be responsible, how to maintain stability and customer service. Other entrepreneurs have seen how to get the ground and how to make a profit. We have a look at the chasing of profits, and more to see other aspects of development, what guides this thing? This is the value. The value of this matter in entrepreneurship will lead to opportunities, trends and risks that others cannot see. So everyone looks back and sees every time Vanke’s point is good, because he sees things that others have not seen, things in front of the money, and things in front of the money are ideal. Pursue ideals, make money by the way, pursue to make money, and by the way, what kind of people make more money? The first type makes more money. By doing a good job in the main business, you can earn the most basic profit. If you earn a basic profit for five years and ten years, the whole society will give you a second amount of money and asset appreciation. If there is an accident in five years and seven years, the second money will not be available. For example, the land and other things are all added. After the value-adding is completed, the third money will be listed for another five years. The listing is a bonus for the whole society. This is specially issued to good people. I tell everyone a number to know, what is the price of a good person? 10% to 15%. 60% of A shares depend on the macro economy, 30% depends on company performance, 10%-15% of leaders, brands, and values. 10% - 15% is unacceptable, the market value of 10 billion, and 1 billion are related to good people, so the pursuit of ideals to make money by the way, by the way a money, set a 10% - 15%, not to mention the endless profit. Pursuing to make money, by the way ideal, brand loss, take a ticket and leave, the leader came to the outside to check, talked about the ideals to the media, and the result was an old accident, an old loss, a close to the money, far from the matter, far from right and wrong Finally, it is getting better and better. What does it mean? Eat soft rice, cuckolds, and earn money. If you don't stick to such values, you may be far from the money, close to the matter, and closer to the right and wrong. Eventually, something will eventually come to an end. So the first thing we talk about, stick to the correct values, let you see the direction of the future, see what others can't see, take the right behavior, and earn 10%-15% more money. The second thing, stick to the correct values ​​and ideals, let you count the accounts that are unclear. Everyone sees that these accounts are counted every day. We are inseparable from the abacus every day, divided into two kinds, one kind of clear An unclear account, this land is 500 billion yuan, which is clear, the problem is the unclear account, how can this land be unclear, the first is time, the second and who is Together, the third thing is not in line with public morals. Finally, how to do things that others don't do, those who have ideals have perseverance and perseverance. Many people come to give us some encouragement and say perseverance. This thing is quite suspenseful. This is After death, who can live in peace, religious believers can live particularly well. I rode a bicycle in Tibet last year. I found a middle-aged woman gimmick on the road. You want to have much perseverance. The perseverance comes from her spiritual pursuit, so she keeps on. In the cellar, I think she is very hot, but she will take a break for a while and then squat. The so-called perseverance, shackles, and the top. If you have the tenacity, you will have the strength of perseverance. As long as you are filled with such beliefs in your own heart, perseverance will come naturally. You will not feel hard. You will feel very happy. We call it optimism and treat funeral. Happy things, happy every day. After Shi Yuzhu came out, one day we went out to play and went to a place. We asked him to donate a temple. He saw a small temple in the middle of the mountain. A lama gave him an inspiration. He met this lama. The lama told him one. Nothing, nothing, you can do it every day, you can do it. There is a shack-like place in the middle of the mountain. This lama goes down every day and goes up for a stone. For more than 30 years, I have built this temple in my heart. There is a temple in the heart of the lama. Every day, I take down a stone and build a shack-like temple for more than 30 years. In fact, we are all the same. As long as you have this thing in your heart, your perseverance will naturally come out. To use ideals, this ideal can be customized by each of you. You don't need me to define it for you. Customize the values ​​that exceed money. Environmental protection and technology are ideals. In short, there is this thing in your heart to see the direction, calculate the account, have perseverance. The second thing Fun government-business relations, deal with the relationship between government and business, in the end what is the relationship? The relationship between enterprises and the government is inseparable from six words. The first type of problem, our relationship with the external policy environment, the legal policy environment, the relationship between the enterprise and the external legal environment, is called the relationship between politics and business. This thing, only one thing is to obey, right and wrong is secondary, and obeying non-compliance is the main thing. If you don't follow it, you will go out of the situation instead of discussing it every day. This is complicated and simple. The problems we face, each leader will have two small problems when making decisions. The first one, Zhiqiang said, from now, we are all gone, and the second is not. Every enterprise believes that it must be heard from the party and at the request of the government. There is also a way to be opportunistic, opportunistic, and coping. This is the first meaning of a political and business relationship. The second meaning, the relationship between state-owned capital and private capital, capital, I think that the current mixed economy is a preferred method. Two days ago, I told a story at the Donghua meeting. The key places must have their own people. Three people and three young men went to a family to propose. The first person asked why we asked for a prostitute. The first one said that I have a house. Very good, how is it. People say that there are more people in the house, you have a house, and there is more than you. The second one said, what do you have, he said that I have a car, how good the car is, more than one, no, what the light car explains. The third thing you have, the third one says that I have nothing, but I only have one thing, that is, there is my child in the belly of your niece, there is no way, only from the, this is the key place to have yourself people. We say that the relationship between private enterprises and state-owned capital, private and state-owned capital should be mixed, preferably in the stomach, in the key places have their own people. A mixed economy can maintain a relatively stable governance structure in the current social transformation. State-owned capital has constraints, no motivation, and constraints lead to laziness and corruption. State ownership is laziness and corruption, why? He is not lazy, he has no motivation, so-called corruption is to pay for the cost of the ratio, as the result does not matter to him. There are also problems in the private sector. The private sector is motivated and unconstrained. The power is greedy and mad. You know that there are seven ropes in state-owned enterprises. Private enterprises have no other restrictions except laws and policies. Therefore, these two extreme systems have capital defects, and they can be motivated and constrained after mixing. In this case, maintain the balance of management structure and development stability, as well as ideological shelter. After doing a mixed economy, state-owned assets are value-added and value-added, and private assets are preserved and value-added. Anyway, they are all in the stomach. It is impossible to say that only one piece of his value is preserved. I don’t want to protect it, so I get the ideology of asylum. The third level of meaning, the relationship between entrepreneurs and politicians, this relationship is indeed a very artistic relationship, but according to historical perspective, we can see a little clues, how can we succeed. I have often told these stories. Before 1949, the most successful politician and entrepreneur was Qi Qiaqing. Mr. Qi had some connections with Sun Yat-sen in the early Republic of China, and then he knew Chiang Kai-shek. He started his own company in Shanghai and started to paint. Running the hall, and later working as a manager in the Dutch, Chiang Kai-shek lived in their homes, and later with Mr. Huang, Mr. Du, then went to the Whampoa Military Academy, and then the Northern Expedition. At that time, Mr. Yu became the president of the Shanghai Chamber of Commerce. At this time, suddenly the Northern Expedition, after the Northern Expedition hit Jiujiang, Chiang Kai-shek was the New Three People's Principles. Under this circumstance, the people of these business circles in Shanghai were unsteady. Mr. Jiang asked two things. The United Nations and Russia jointly assisted the workers and peasants. The workers and peasants got up. The people we buy and sell are not workers and peasants. Chiang Kai-shek said that you can rest assured that we will not really do it. You said that you want to defeat the powers and fight against the powers. We are all doing business with foreigners. Chiang Kai-shek said a word again. How did foreigners fight? Ade’s heart has a bottom. What should I do when I go back? Chiang Kai-shek told Mr. Huang. Mr. Du, we are not going to Shanghai to ask them to maintain Shanghai law and order. 4.12 What is the final result? Mr. Huang, Mr. Du and so on pay, find a group of businessmen to give money, and finally hit the CCP basement in Shanghai. Adeshu and the politician's company became the relationship between the politicians who lived and died together, the overall political alliance. In this case, the war of resistance continued until Chongqing, and the transportation on the road was handed over to Uncle Ade. Transport mission. Such a thing illustrates one thing. The relationship between politicians and entrepreneurs, on the soil of China, can survive as much as he is. The rest are all bad, for example, Rongjia, Rongjia was actually devastated by the National Government for many years after the War of Resistance. Finally, Rongjia was kidnapped and bank shares were dismembered. Therefore, Rongjia has no politicians or entrepreneurs. Linked, so they were criticized and abandoned by the National Government, so Rong Yiren came back in 49 years. After returning, he donated all the money in 1956 and entered the Shanghai Municipal Government as the deputy minister. After the Cultural Revolution, he did not settle accounts. He was originally given money for him. No, I finally set up CITIC and gave CITIC a lot of money of 20 million. It is because of this robbery that Deng Xiaoping, who reformed and opened up, asked Rong Yiren to do something. There is a very clever thing. On the day of the death of Rong Yiren, the party flag was covered. It was just announced by Forbes as the richest man, so Rongjia was the relationship between politicians and businessmen. The first generation was donated, and the second generation received asylum, which was finally developed. The revelation is not the one-to-one relationship with money, but the social development system of the morality is consistent, and the politicians, rather than the politicians, do an administrative bribery. Rong Yiren did not give Deng Xiaoping and Chiang Kai-shek money. Something went wrong. We can see that there are many other things, such as Mr. Yu and Mr. Rong. The so-called politicians’ relationship is based on the basic morality, system, and fundamental direction, so that they can win the support of most politicians, not Degrading it into a relationship between social administration, the so-called political and business relations have been handled well, and today's private enterprises can develop very well. The charity of Chinese private enterprises is better than the third thing of "Babi" . I want to talk about the relationship between private enterprises and the society at the same time. This matter is very interesting at the moment. Everyone knows that Bill Gates and Buffett are asking some people in China to discuss charity and charity. This is the relationship between us and the society. The current handling of private enterprises will affect your development. First of all, this matter is an important thing. It has been highly concerned by the media, and I have also asked many entrepreneurs a variety of opinions. I will briefly talk about my views here. First, on the issue of charity and public welfare, Chinese private enterprises are better than Bill Gates and Buffett. Why? Two: First, we are doing good earlier than them, where is it? Everyone googles, Bill Gates has set up a company for 75 years. In 2005, he only worked for the Foundation, and the charitable foundations of Chinese entrepreneurs were no more than 20 years before his company was founded. Some were only 15 years old and only 10 years ago. Public welfare fund, a total of more than 800 public fundraising foundations in China, what is Buffett? Buffett made a profit by earning money for 50 years. Today, we have a sense of superiority in morality. You have to carefully ponder this matter. How did we become less loving? Our love is earlier than them. They earn more than us. They drag on longer than us. We earn less than them, and earn money in the reform and opening up political environment. We earn less money than they do. Awareness is earlier than them, we are completely morally superior to Buffett and Gates. The second point is that in the past 100 years, private entrepreneurs in China have said that it will take a hundred years to see that private entrepreneurs have done very well. In 1956, we all donated naked. At that time, we were extremely extreme. What is the result after that? First of all, from this point of view, Buffett and Gates have done a good job. Chinese private enterprises donated naked in 56 years. One thing we have done in half a century is all naked donations. Let’s look back and see why we started charity charity twice earlier than they did today. Can our previous generation of private entrepreneurs donate naked? What have we got? I got tens of millions of people starved to death, got the Cultural Revolution, and got the road to reform and opening up. Everyone is thinking about why? That is to say, when we only emphasize the naked donation and naked donation, if the private property is not fully guaranteed, the power to create wealth will be exhausted, and the wealth will disappear, so that we will be poor and starve to death. If we donate this wealth to an independent charity and donate it to the government, it will collapse, which will lead to the complete elimination and annihilation of all creativity. Today, we must ensure a good start. It is more important than Bill Gates and Barfield to do good at the same time. The first is to establish an independent public welfare foundation, to become a consortium and social NGO. There are 120,000 public welfare funds in the United States. These foundations are unlikely to be requisitioned by the government. Most of our more than 800 foundations are government. If they donate there, they will donate money. If they donate money, do they think they will be happy? ? So this matter needs attention. The second point, we must pay close attention to this kind of behavior can not hurt the free enterprise system. In the United States, Bill Gates and Barfield don’t hurt their free enterprise system. If we donate it, we will see that the company has no boss. State-owned enterprises are also the beginning of corruption and waste, as well as irresponsibility and laziness. Therefore, I suggest that you think about it again. After thinking about all the rich donations in 1956, you should not only charity, but also establish a public welfare system and establish the basic rights of everyone to create wealth. I am here to introduce the efforts of Chinese entrepreneurs in the continuous construction of civil society. China can start to establish privately-owned private equity foundations. Six years ago, we started to establish a China Heart Foundation. Now This foundation has become the world's largest heart foundation, and launched the Alashan Environmental Protection Fund, 170 entrepreneurs to raise funds, the largest domestic environmental protection fund, in addition to sand control, but also grass, and then we set up Wantong corporate public welfare The fund now helps Jet Li’s fund to become a public fund to help Jet Li establish the public fund as soon as possible, and further promote the development of public funds in China. All American entrepreneurs started doing this thing for the second generation and the third generation. We are only half-life now. I haven’t finished the whole world before I start business. So I have a lot of energy. Wang Shi includes many entrepreneurs who are doing this. In fact, our company's time is very short, so it is more important for China's entrepreneurs to devote themselves to the system construction level. We pay more attention to establishing an independent public welfare foundation and a scientific governance, transparent and honest public welfare system in charity. Our constant donation, continuous promotion of social progress, and continuous promotion of social fairness and justice, rather than constantly pushing public power forward, will destroy our good market economy system of fair competition. The next compulsory course for private enterprises is how to do a good job of private enterprises today. The next homework to be done is intergenerational inheritance and what is passed on? This is very important. Whether you pass the money down, pass the family business down, or pass on the honors, values, and systems. This is a challenge. We are concerned about passing the governance structure, values, and team generations from generation to generation. What is the importance of this matter? If it is not well-received, China’s possibility of reform and opening up will be turned into nothing. We are facing a big challenge now. The so-called private enterprise, the so-called rich second generation, is actually very few. Since family planning, no matter who is a wife, a child, a little wife, five children, five children. However, a wife has two very few children and wants to punish the money. As the old saying goes, the relatives use the wise and the magi to use the pro. Now it is not simply passed on to one person, but the governance structure is passed down. There are many details to be done here. . Values, governance structure, the company's entire system must be passed down, and this thing can be passed down. Then your follow-up things can come down from generation to generation. This matter is important in the past 100 years before 1949, the development of private enterprises. We have not been more than a hundred years old. We have been more than 20 years old this year. In the past 100 years, the life span of private enterprises has been very short, not in ourselves, but in external turmoil and uneasiness. We have seen many leaders in the past. But after I went to Taiwan, I found an interesting thing. The words written in the Chiang Kai-shek Memorial Hall in Taiwan are the same as those written by our young Mao Zedong. Taking the world as our own responsibility, we all take the world as our own responsibility, and our own responsibility is so good. Why are you still embarrassed? In fact, we need to find a system that binds great people. Because I personally feel that if we do not constrain these great people, he will not be able to distinguish his own responsibility or everyone's responsibility, not to take the world as his own responsibility, but to take the responsibility of the world, and everyone pays attention to this great person. If we can't pay attention to these great people, these great people say that playing this will play that, so we have been in social turmoil for a long time in a hundred years, leading private enterprises to always be in constant turmoil, so social wealth can not be accumulated. In the Qing Dynasty, our global GDP was ahead of today, so I think that the most important thing is to inherit this thing. It is the governance structure, the development of the system, not the simple individual, relatives, and the inheritance of product glory. , completed this inheritance, our private enterprises, we go to the second generation, the third generation, Chinese society may enter a benign track.