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The automotive industry has experienced three major changes
The first major change - the innovation of the production line. In 1913, Ford Company of the United States built the world's first automobile assembly line in the Detroit city of the automobile city, making the T-type car the beginning of mass production, and also shifting the focus of the world automobile industry from Europe to the United States.
The second major change - the innovation of product diversification. In the 1950s, in response to the weakness of the US model, large size, high fuel consumption, Europe developed a variety of new cars, diversified products became its biggest advantage, scale benefits were also realized, breaking the American car company in the world car The long-term monopoly on the altar, the focus of the world's auto industry has shifted from the United States back to Europe.
The third major change - the innovation of lean production methods. In the 1970s, the Japanese automobile company represented by Toyota applied the management mechanism of “Total Quality Management†and “Timely Production System†to automobile production, promoted lean production methods, and promoted the rapid development of the Japanese automobile industry. It became the third automobile industry development center in the world after the United States and Europe, and the world automobile industry has undergone the third transfer from Europe to Japan.
The fourth major change has quietly arrived
At present, the fourth major revolution in the automotive industry has quietly begun, and its main innovations are as follows.
The first is the innovation of automotive-driven energy. The concept of new energy vehicles replacing fossil energy has been proposed for a long time. In recent years, with the global strengthening of carbon dioxide emission control, the development of new energy vehicles is heating up. The great success of Tesla Motors in the United States highlights the strong market demand for new energy vehicles such as pure electric. With the support of the policy, China's new energy vehicle sales are also entering a period of rapid growth. According to the China Association of Automobile Manufacturers, in 2014, China's new energy vehicle sales will reach 35,000 units, a year-on-year increase of 100% compared with 2013, 2014 The year is also known as the "first year of the explosion" of China's new energy vehicles.
The second is the innovation of car driving style. With the integration of high technology and automobiles, the interaction between humans and automobiles is changing. According to a survey, more than 90% of respondents believe that intelligence will occupy an important position in the future development of automobiles, and improving safety performance has become the main appeal of current automotive intelligence. Google’s self-driving cars have traveled 200,000 kilometers and are licensed, showing that autonomous driving technology will change the way smart traffic is managed in the future, and how humans use cars. Although the concept of automotive intelligence is currently only on a few high-end brand models, the future development trend should be that all vehicles will be equipped with corresponding intelligent equipment. Just like the transformation of the mobile phone industry, modern smart phones are already a "portable computer that can talk", and the future smart car will also be a "mobile computer that can carry people."
The third is the innovation of automobile production methods. The third industrial revolution, represented by "digital manufacturing and 3D printing technology", will also enable the automobile industry to step out of the "Fordism" mass production era and enter the era of "digital personalization" of individualization, diversification and small batches. . The first car to use 3D printing technology called "Urbee" is already on the road. According to relevant statistics, 3D printing technology will generate $3.1 billion in global production by 2016, and by 2020 this figure will reach $5.2 billion. With the continuous advancement of 3D printing technology, in the near future, mass production of traditional production lines of automobiles may undergo revolutionary changes, and a more personalized and refined automobile product manufacturing era will come.
Actively respond to the fourth major change
Under the new situation of the fourth major reform of the automobile industry, the Chinese automobile industry can no longer walk the old road, and it is also step by step. It must have a sense of innovation, be forward-looking, proactively carry out bold innovation, and strive for a new world car. The industrial development pattern occupies a more favorable position.
The first is to open up the new energy vehicle market. In 2013, the sales volume of new energy vehicles in China was only 17,600, while the sales of new energy vehicles in the United States exceeded 96,000. General Secretary Xi Jinping once emphasized: "The development of new energy vehicles is the only way for China to move from a big car country to a car power." In recent years, the Chinese government has also introduced relevant policies to support and encourage the development of new energy vehicles, but local protection. Seriously constrained the development of new energy vehicles. The research and development of new energy vehicles requires huge investment, and “one province, one city†cannot support it. Some people believe that China's new energy automobile industry is relatively weak and insufficient, and should be united rather than competitive. But in fact, only full competition can allow the market to screen out the most competitive new energy vehicle technology routes and products, in order to avoid greater waste, and at the same time it is possible to attract social funds into the construction field such as charging facilities, and force new The establishment and unification of energy vehicle charging pile standards will solve the problem of inadequate installation of new energy vehicle supporting facilities.
The second is to establish the “unmanned experimental areaâ€. At present, the main problem facing the car driverless technology is how to drive a car and a person driving a car without causing a traffic accident. In the new urbanization construction, China can select qualified areas and strive to establish the world's first “unmanned experimental areaâ€. Within the scope of the experimental area, establish “vehicle networkingâ€, adopt intelligent traffic management, and carry out wireless communication and information exchange between vehicles, roads, pedestrians and the Internet on the basis of vehicle mobile internet to realize digital precise control of traffic. . In the experimental area, we will strive to use all domestically produced technologies and equipment to change the backwardness of China's automobile driverless technology and accelerate the accumulation of experience in intelligent traffic management.
The third is to encourage cross-border competition in the automotive industry. At present, an important feature of digital revolutionary innovation that causes industrial change is that industrial boundaries are becoming increasingly blurred, and competition across industries and industries continues to emerge. More than a decade ago, no one thought that a computer company "Apple" would subvert the competitive landscape of the mobile phone industry; Google will be in a leading position in the field of driverless technology. Due to the limitations of project approval and catalog management, it is very difficult for China's “outside the industry†enterprises to get involved in the automobile industry. If we avoid cross-border competition, China's auto industry will not be able to grow bigger and stronger. The main body that changes the automobile industry in the future may not be the existing automobile company, but the Internet enterprise and 3D printing enterprise. Only by encouraging cross-border competition with a truly open attitude can we form a benign and orderly market competition and guide more companies to develop more excellent automotive products that meet the needs of consumers.
The automotive industry is welcoming the fourth major change
Abstract Innovation can be divided into two types: one is progressive innovation and the other is destructive innovation. Progressive innovation often only causes some changes in the development of the industry, while destructive innovation often subverts the competitive landscape of the industry and triggers major changes in the industry. The development of the automotive industry in the past 100 years...
Innovation can be divided into two types: one is incremental innovation and the other is destructive innovation. Progressive innovation often only causes some changes in the development of the industry, while destructive innovation often subverts the competitive landscape of the industry and triggers major changes in the industry. In the history of the automotive industry in the past 100 years, the world automobile industry has experienced three destructive innovations, which triggered three major changes. Some new signs indicate that the automotive industry is welcoming the fourth major change.