Shoe Industry Leads Wenzhou Manufacturing to Open up Global Market

In the context of the global financial crisis, Wenzhou people's business “scope” has grown bigger and bigger. This year, "Made in Wenzhou" began to "stay in" some island countries with a smaller land area than Wenzhou. According to the latest statistics from Wenzhou Customs, at present, Wenzhou products have spread over 198 countries and regions around the world.

According to a reporter from the China Economic Network, many “new faces” appear on the list of export destinations of Wenzhou semiconductors and motorcycle helmets this year: Saint Vincent and the Grenadines, Melilla, Tonga, French Guiana, Guinea (Bissau), Sao Tome and Principe, Cook Islands, etc. In addition to the United States, Wenzhou shoes have also accelerated their pace to enter the less popular markets that have been involved in the past, such as Egypt in Africa, Suriname in South America, and North Korea in East Asia. This year, Wenzhou’s private enterprises have taken the initiative to enter the emerging markets, as well as Chad, Andorra, Afghanistan, and Equatorial Guinea. They are only Wenzhou shoes in the first half of this year in Switzerland, Cuba, Jordan, Lebanon, Syria, Pakistan, Angola, Uganda and other countries and regions. The export volume increased by more than 60% year-on-year.

Wenzhou people have always depended on not relying on, the financial crisis in a year, Wenzhou private enterprises take the initiative to raise the strength, find the market, and lay a solid foundation for economic recovery. Wenzhou Wenjieer Foreign Trade Co., Ltd. of Wenzhou received an order from a small South African merchant nation last year. Although the value of the goods is only RMB 20,000 or RMB, it must be high-grade goods. The same goods are exported to Europe at a unit price of US$ 60 but exported. In this small country, the unit price would be $68, and so far they have sent six batches of faucets to the customer. Another Andeli Motorcycle Accessories Co., Ltd. received an order from Melilla, North Africa, in July this year, and only had more than 20,000 helmets. However, another order came in December. The direct benefits of the recovery of orders have opened up a gratifying situation in which companies have turned losses into profits. Statistics show that in June of this year, Wenzhou garments had successfully built bottoms and took the lead to break through; entering the month of September, the value of Wenzhou shoe exports also began to grow positively; in October, Wenzhou exported high-tech products increased by 8.5% year-on-year, a 3.9% increase from the previous month. .

In Wenzhou's “going out” shoe company, the export giants such as Jindi Footwear and Juyi Group continued to maintain a relatively fast growth rate and the proportion of exports was increasing. The export value in the first three quarters exceeded or exceeded Close to last year's export value. Jindi’s export value for the first three quarters of the footwear industry was nearly US$75 million. At present, the company’s 20 production lines and the headquarters’ more than 8,000 employees can’t meet the demand for orders. Many businesses are outsourced to other SMEs. In recent days, Aokang Company has requested 3,000 pairs of shoes for Egypt for the first time. Connexion has built a superb manufacturing process that has been settled in the past 30 years, strong cooperation with SATRA, the world’s authoritative footwear research organization, a borderless R&D team composed of multinational designers, and more than 10 industry-leading core technologies. High-end business Shu Shi shoes, "Production Goodyear technology shoes," "flexible bottom shoes," and other high-end shoes series. At present, they not only own more than 40 stores in Paris, France, but have also entered high-end shopping malls in Australia, New Zealand, Laos, Kazakhstan, and other countries since the second half of last year, thus maintaining a double digit market for overseas markets. The contrarian growth.