Keya wooden door: Keya first year to open quality life

2012, whether it is the legendary or not, the end of the world, is undoubtedly the year of reshuffle in the home industry. At this time, some enterprises are "building a ship" to build a Noah's Ark that can sail, and some enterprises are "grabbing the ticket", trying to squeeze out others and get a pass for boarding.
For Keyamumen, 2012 is not the end, but a new starting point. Koya is building a Noah's Ark, a Noah's Ark that leads the future wooden door industry. 2012 is also a perfect first year of Keya, the stunning appearance of Koya in the third Expo, let us deeply feel the value of this wooden door rookie and the value created by us from the three aspects of brand, quality and team.

The brand is ready to go

At this fair, the sleek and minimalist diamond-cut style pavilion at Keya Wooden Door made us all shine. The creation of a brand is inseparable from a series of themes. After years of brand precipitation, Keya brand connotation has also been a new interpretation, including VI system, brand store image display and the design of the Expo Pavilion. It is particularly worth mentioning that Keya wooden door has moved the most popular human phantom art in Europe and America to the exhibition site, and perfectly displayed the product and brand image that combines simplicity and fashion.
However, the pavilion has its own characteristics, and the protagonist is always the product in the pavilion. The Kobe Wood Gate of this Expo has brought us a brand new product---Vienna Music Series. We may wonder, what kind of creative sparks will the wooden door and music collide with? The Vienna music series is mainly based on European-style instruments. It is first introduced in shape and presents the shape of the instrument on the product. This is the first step, and the next step is to do both. When we understand the concept of the Vienna music series, we can see that this product can make our hearts feel comfortable and quiet, realize the interaction between products and people, and realize the maximization of product value.

Ke Yamu Men Hushun said that in addition to pursuing the company's own profits, a company is more importantly a whole strategic idea, a complete brand marketing and a sense of responsibility to the society. These are crucial to the growth of a brand. A company that only pays attention to its own interests can't do it for a long time. Only when the society fulfills its own responsibility, can the company develop better. A company pays, where is the heart, and where is the harvest. Therefore, people-oriented, consumer-oriented is Keya's business philosophy. The ultimate goal of the company is to create value for our distributors and for our consumers. At the same time as the company itself develops, Keya always puts the understanding and respect of dealers and customers at the forefront.

Comprehensive upgrade of quality, just need the best choice

Quality determines the brand and the brand comes from quality. Quality is the most effective advertising, the most powerful marketing. Therefore, while building a brand, Keya Wooden Door has been constantly practicing internal strength and improving the quality of its products. We all know that quality control is a stubborn disease in the wood door industry. This year, Koya spent millions of dollars, introduced and transformed the most advanced paint production line and production equipment in the country. Through technology optimization, it solved the manual operation with equipment and intelligence. Disadvantages have caused a series of quality problems such as platens, paints and doughs in the production process of wooden doors to be fundamentally solved, effectively solving the contradiction between quality and sales, thereby improving production efficiency and quality.
In terms of product positioning, Keya is based on meeting the needs of the mainstream Chinese population, and this mainstream group is the group after 70-80. The understanding of the product and the understanding of the lifestyle, both sides can achieve tacit communication; on this basis, more direct let the product speak, let the experience store speak, the enterprise does not need over-marketing. Because the essence of marketing is simple communication between people and products, simple interpersonal relationships, so that consumers resonate.

In the promotion of the market, Keya's main purpose this year is to build ten strategic markets. The top ten strategic markets will be selected in East China, Central China and North China. Three have been selected and will be followed by investment in these ten core strategic markets. Not only that, Keya will establish a production base around these ten strategic cooperation markets, from point to point, thus opening the prelude to the rapid growth of Koya in the country. This move not only achieves the control of the macro environment of the market, but more importantly, controls the micro details. Therefore, this strategy between the Red Sea and the Blue Ocean, that is, the competition pattern across the industrial chain, has gained a market share in the traditional market.

Passionate dream team, open quality life

As the saying goes: "It is difficult to support a single tree, double wood into a forest", a good idea must have an excellent team to perform. Keya has such a team, an efficient and pragmatic team, a team that can help dealers, help customers create value and innovate value, and let Keya be able to compete in this increasingly competitive environment. A foothold in the team.
Through this Expo, we deeply felt the strength and vitality of this team. We also saw the future of Keya bringing quality life to thousands of households. Keya Mumen Hushun said that perhaps Keya is very young now, there is no way to compare with the first-line home brands. This is like the situation of Chinese movies and American movies: People in the United States are shooting sci-fi blockbusters, because their history is only 200 years, it can be said that it is a country without history. And China's recent popular costumes through the drama, but few future science fiction dramas, because of the future confused. Like American movies, Koya has not had the same decades and hundreds of years of history as big companies, but has an infinite future and a more exciting and sci-fi future than American movies. More importantly, because we have a young and pragmatic team, we treat every customer and every partner sincerely. Maybe during this period we will lose a lot of partners because of the principle, but this is also to find us better. one's business Patner. We can choose behavior, but we cannot choose the outcome and the result is determined by the principle. If there is no principle, we will only be bigger in the air.
This year, Koya has two strategies. In addition to the creation of the first year of the brand, the first year of quality, and the first year of the team, the other is the foreign strategy. The foreign strategy is that we learn excellent enterprises, integrate into the industrial group, and work hard to build the Yongkang Mumen home furnishing industry group. We will join hands with the entire industry chain to make our wood products industry in Yongkang and Jinhua areas bigger and stronger, and to create a satisfying industry. A platform for the exchange and sharing of raw materials, technology and talents.
“Opening quality life” is the core concept of Keya brand. Quality life does not necessarily have to be a luxurious life, but a living state with connotation. We believe that Keya Wooden Door will bring us the perfect life experience to interact with the home.

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