As a special commodity, pesticides need to be reviewed in accordance with the requirements of the Advertising Law. False pesticide advertising may lead farmers to buy wrong pesticides and use wrong pesticides, causing crop damage, human and animal poisoning, environmental pollution, and excessive pesticide residues. So, how should farmers identify pesticide advertisements? First, look at the platform for pesticide advertising. The characteristics of pesticides used on crops determine that the sale, use and advertising of pesticides are oriented to rural areas. In recent years, pesticide advertisements in the middle and upper media (national, provincial radio, magazines, etc.) have gradually decreased, and the number of pesticide advertisements at the grassroots media (county-level radio, radio, etc.) has increased, and online advertisements have been dazzling. Country banners, field banners and other advertisements are everywhere. visible. Due to media supervision, pesticide advertisements are usually published in the national and provincial middle and upper media, and the content published by enterprises is relatively standardized. The pesticide advertisements issued by grassroots media such as county TV and radio are suitable for local products. Generally, it is concentrated in the peak season of crop growth, short advertising time and fast content change. From propaganda language to review and release, there is a certain non-standard nature. Many advertisements have not even been reviewed; pesticide advertisements released by mobile banners appear in the first line of production. In the rural fields, only the pesticide products being promoted and used are promoted. Such advertisements will not be approved, the authenticity of the advertisements will not be guaranteed, and the introduction will easily mislead the farmers; the regular pesticide companies usually establish their own websites for the convenience of online promotion. Long-term stable release, and some unlicensed production enterprises often change the time and method of advertising, and carry out false network propaganda, which has greater deception, concealment and liquidity. Second, identify it according to the approval number in the pesticide advertisement. When the pesticide product is released for advertisement, it must pass the examination and obtain the approval number. Therefore, it is possible to distinguish the true and false from the advertisement approval number. See if there is an approval number. There is no pesticide advertisement approval number, and there is a problem with the advertisement of the pesticide product. Second, look at the form of the document number. In general, pesticide companies apply for pesticide advertisement review, which is applied to the local agricultural management department and reviewed. The review number is also in the basic format. There are generally two kinds, one is text advertisement, the format is province (provincial abbreviation) + pesticide broad review (text) + year + month + text advertisement serial number; one is video advertisement, the format is province (provincial abbreviation) + Pesticide wide review (view) + year + month + video word category. For example, on May 7, 2016, a pesticide company in Shandong should go to the Shandong Provincial Department of Agriculture to apply for a pesticide advertisement review in the magazine. On May 12, 2016, the approval was approved, and the approval number was Lu pesticides (text) 160501. The pesticide advertising period is one year. The document number is valid from May 12, 2016 to May 12, 2017 and is published to the public. According to the location of the enterprise in the advertisement content, you can search for the document information on the website of the local review authority. If the format of the document is incorrect, or the verification information is incorrect, the symbol may be fabricated. Finally, identify based on the content of the advertisement. Pesticide not approved by the state may not be advertised, and the content of the advertisement shall be consistent with the content of the pesticide registration certificate, and shall not be expanded arbitrarily. If the product registration information in the advertisement does not match the official announcement, there may be an act of modifying the advertisement content. The "Pesticide Advertising Review and Publication Standard" requires that pesticide advertisements must not contain words, pictures, and language indicating efficacy and safety, image and recommendation of professionals and institutions, and must not detract from similar products, and must not contain comprehensive evaluation contents such as evaluation and awards. There shall be no ambiguous and exaggerated terms, and shall not abuse unscientific words and terminology, and shall not contain promises such as "invalid refund" and "insurance company insurance". According to the specific language and terminology of these advertisements, the true and false pesticides can be distinguished. More pesticide knowledge , please pay attention to China Pesticide Network Forged Steel Raw Material and Semi-Finished Products Valve Spare Parts including body, bonnet, yoke, disc, seat, ball, retainer, stem, flanges, packing, bolt, nuts ect. 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