China's ceramic industry has achieved remarkable results. Where can we find the next development?

Ceramics is China's traditional economic industry. Ceramics are close to or more than domestic and foreign counterparts in many aspects, especially in the R & D field of polished tile production. Foshan polished tiles have won the global market with overwhelming advantages. In many domestic consumer markets, polished tile products are popular and occupy the mainstream market share. But behind the scenes of polished tiles, it is a vicious price competition, and the product has entered the bottleneck of innovation and development. After we are familiar with golden flower beige, snow white, magician fabric, polycrystalline, Pilates, Nafona, platinum, the next development direction of building ceramics products in the end where?

When imitation and copying became the basis of Tao Wei's brand and business survival, innovation became a scarce resource. However, before and after entering the year of 2009, some Foshan enterprises held the advantages of scale, technology research and development, and held high the banner of independent innovation, entered the imitation stone market, launched various kinds of imitation stone products, and implemented cross-border business strategy.

At present, this kind of imitation stone products are mainly divided into three types: one is polished stone represented by Zhuoyuan Health Stone and Gaode No. 9 source stone; the other is represented by Wanfeng Stone and Bode Microcrystalline Stone. The composite stone; there is a class of antique stone represented by Marco Polo geographies. The ceramic enterprises that turned to the imitation stone project mostly saw the attractive prospects of the imitation stone industry, and almost invariably included the imitation stone in the high-end product development structure, forming a very good complementary advantage with the popular ceramic products.

When the technical bottleneck is broken, the products, the competitive landscape and the industry are escalated. Because this type of new stone is currently the blue ocean product on the market, there is a lack of competition in the market, and the price is lack of comparability. This is the building materials industry. The next profit point includes the brand's height and wealth.

The development of new stone materials involved in cross-border products is an extension and expansion of the stone and ceramics market. It is also a long-term consideration for building the overall concept of stone homes. In the past two or three years, it has become the mainstream in the building ceramics industry. .