Wood furniture rhyme as a dark horse in the Chinese solid wood furniture industry, wood furniture rhyme look at how solid wood furniture market? The following is a comprehensive explanation of the Chinese solid wood furniture market.
1. Analysis of China's solid wood furniture market
First, the market environment, competition is increasingly fierce, modern solid wood has become the mainstream of development.
Second, the market is full of fake aristocratic, fake foreign capital, fake taste and other flashy furniture brands. Consumers have forgotten the original intention of furniture purchase, misled by a large number of fake brands, and bought fake brand furniture products that regret not falling.
Third, Muyun Furniture Mingtan series effectively targets the market, creates cost-effective modern luxury solid wood, develops new channels, innovates new marketing, and fully captures the market.
2. Analysis of Muyun Furniture's own resources
1), enterprise technology advantages
First, Muyun furniture originated from the five generations of woodworking family-------Mr. Li Shuliang, the fifth generation descendant, has rich experience in solid wood furniture manufacturing, and the company's scale and equipment are very mature.
Second, Muyun furniture uses the most advanced solid wood furniture processing and manufacturing equipment in China.
2), "quasi" channel advantage
First, direct marketing + distribution of stable national channel strategy
Second, the radiation operation of the direct-operated stores and individual dealer model stores, a relatively perfect market layout
3), design advantages:
First, the design of Muyun comes from the top design agency in China----the old Dongjia design company, which has more artistic and modern design, rich in style and size, and strong in functionality.
Second, the newly emerging elite is more acceptable.
3. Analysis of target consumer groups
In a harsh, mixed market environment, consumers seek a balance between brand and product real value.
First, the negative news in the furniture industry in the market has been exposed, which has weakened consumers' dependence on brands. Luxury Da Vinci furniture was originally "export to domestic sales", "Really German" top 100 was originally a skin craft fraud, and unsolved "African Pear" "Golden Walnut" "African Red Wings" Wood" true face... looks like a fake brand of high-end brands, consumers have already had prevention, and when making purchasing decisions, it has played down the dependence on the brand.
Second, the increasingly fierce competition has gradually deepened consumer perceptions of product value, and the days of fake brand high price are gone. The fierce competition in the market, consumers can choose more and more room, more and more rational, they are thinking about luxury and noble solid wood furniture every day is not afraid of expensive, but in the end worthless? Which brand is the most "value"? What is the reason why the same wardrobe will cost tens of thousands of dollars?
Conclusion: A product based on the value of rational products, refusal is a fake brand name, and the product value is really consistent with the price. The cost-effective product is the urgent demand of consumers.
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